Today, a short and sweet tip for copywriters…

Make your prospect feel smart!

The better you can do that, the more they’ll like you, and the more your pitch will resonate.

Today’s video is quick — just under 3 minutes.

But it’s also incredibly powerful.

Especially where I talk about what to do if your product is a solution to a problem that your prospect is at least somewhat at fault for.

Watch now.

Yours for bigger breakthroughs,

Roy Furr

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