Is your industry boring?
Some products and services are inherently sexy or exciting.
Others are downright dull, drab, and boring.
I got a question from a reader, Trint.
He wanted to know how to write interesting emails — and be persuasive — in the life insurance industry.
How boring, right?
Life insurance doesn’t have to be boring.
Nor does any industry, product, or service like it.
Because YOU don’t have to be boring!
Now I’ll admit this is harder if you’re writing for a “corporate” copy overlord who believes you have to be boring to be professional. (They’re wrong.)
But assuming you have control over the copy messaging, it’s actually surprisingly easy.
In today’s video, I show you…
— There’s a simple way to be interesting.
— There’s a simple way to write copy that connects with prospects.
— There’s a simple way to get your prospects buying your products and services.
No matter what industry you’re in.
Yours for bigger breakthroughs,