There are actually 3 big problems with headline formulas…
And each one can lead to your copy not working nearly as well as it could.
Listen, I understand the appeal.
The idea of sitting down and copying out a proven headline.
Making your message fit it.
Hoping it will lead to more sales and profits.
It’s like the “easy button” for novice copywriters…
In fact, when I was getting started as a copywriter, I did the same thing.
I copied every headline formula I could, onto 3X5 note cards.
I tried writing headlines in every relevant formula, for new projects.
(And, in fact, watch today’s video and you’ll realize I AM actually thankful for that experience.)
But if you are using headline formulas in the wrong way in your copywriting, they’re more a handicap than a help.
It’ll make sense by the time the video is done.
Yours for bigger breakthroughs,
PS: Did you check out my story of how I learned to write long copy that sells? Go here now and get my 3 biggest discoveries…