How do actually launch a copywriting BUSINESS? Like, it’s easy enough to learn the fundamentals of copywriting. There’s a ton of great copywriting books. But most focus on the skill of copywriting, not actually getting clients and getting paid. I got a request from a...
We all benefit when we sit down and think… Even more so when it involves getting thoughts out of our head, turning them into things. You can use a journal. (I’m a fan of this one.) You can use a brainstorming app. (I like mind maps but I’ve recently been using...
Can you use direct response copy for ecommerce products? I don’t quite get it. There seems to be this assumption among marketers. If it’s information, you can sell it with long copy. If it’s a physical product, you should use the shortest copy possible. And so you get...
Have you ever been “in the zone?” For just a moment, you drop into that space… Where everything aligns… Everything just makes sense… You’re probably facing a challenge… But you’re ready for it… Ready to take it on… Ready to do anything… And when you’re in that space,...
We’re 2 months into the COVID-19 shutdown, and we’re NOT back to normal… Consumers — and the businesses they patronize — have gone through massive changes. We’re spending more time at home. We’re going out less. Many of us are newly unemployed. Budgets are tight and...
It’s easy to feel like a fraud or impostor when starting something new… And this could include getting into a new industry… OR it could even be taking on something that’s just new to you because it’s different or a challenge that’s just enough bigger than what you’ve...
How do you get other businesses to send you their best clients? Getting clients fast with joint ventures is such an appealing idea… They have a great relationship with their clients and customers… Some of their best clients are a perfect fit for your product or...
He stole our iPad — then I used copywriting to get us a new one! It’s been a long time since I’ve told this story. But when I was approached to be on a British podcast about email marketing, it just seemed like a perfect fit. They wanted something fun to talk about on...
For new copywriters… I’m often asked where to start as a copywriter. What skills to build first? What should you focus on? What’s the best way to succeed fast? I’ve been making my living as a copywriter since 2005… Working independently with clients since 2007… ...
There are actually 3 big problems with headline formulas… And each one can lead to your copy not working nearly as well as it could. Listen, I understand the appeal. The idea of sitting down and copying out a proven headline. Making your message fit it. Hoping it will...
Today I wanted to share my top productivity hack… As you’ll see in today’s video… It’s a really simple strategy from Getting Things Done by David Allen. It takes 30 to 60 seconds to implement, on whatever project you’re working on. And it gives you an immediate boost...
Every market is cluttered and competitive… Every bit of media is full of ads. Every prospect can easily find and compare you to your 15 closest competitors. So… How do you stand out? How do you get and keep their attention? And how do you translate it into them taking...
He said to only have ONE offer… Write ONE piece of copy. Have one go-to project or offer as a new freelancer. That’s the best way to get started, he said. And while I agree with the principle behind the statement… I don’t always think it’s the best advice. I was...
Do you want a mentor? Have you ever asked someone to mentor you? I got a lot of requests like this. People new to copywriting — who want me to start their career for them. If you want this kind of mentorship, I have some tough love for you. Most people aren’t ready...
Maybe you don’t want to work in a BIG 3 niche… That is, the big 3 niches for copywriters… — Money — Health — Self-help I get it. Not every one of these niches are a fit for every copywriter. In fact, there’s a TON of businesses that are NOT in these niches. And there...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![How to put yourself “in the zone” – Flow by Mihaly Csikszentmihalyi [One Big Idea]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/05/How-to-put-yourself-in-the-zone-8-characteristics-of-Flow-by-Mihaly-Csikszentmihalyi-480x270.jpg)
![Solving URGENT Problems vs. Side Problems and Wants [marketing & business]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/05/Solving-URGENT-Problems-vs-Side-Problems-and-Wants-480x270.jpg)
![Feel like a fraud? Do this… [copywriting]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/05/feel-like-a-fraud-do-this-copywriting-480x270.jpg)
![Podcast: That time I fought off a robber! [email copywriting and marketing]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/05/roy-furr-the-email-marketing-show-intruder-podcast-graphic-480x251.jpg)
![The problem with headline formulas… [copywriting]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/05/the-problem-with-headline-formulas-copywriting-480x270.jpg)
