How do you write emails that get people to click? [Hint: you’re reading an example.] One of my subscribers, John, said he’s new to email copywriting. And he wants to know how to structure email marketing copy. A lot of people in my position would just give a...
Is your industry boring? Some products and services are inherently sexy or exciting. Others are downright dull, drab, and boring. I got a question from a reader, Trint. He wanted to know how to write interesting emails — and be persuasive — in the life insurance...
Imagine yourself surrounded by all your heroes and mentors… And imagine that they’ve come together to help you solve whatever challenge you’re facing. It could be a marketing or copywriting challenge such as, “How do I write this headline?” Or, “What should our...
Too many people practice fake productivity… This is when they get a lot of “stuff” done… But they never really accomplish anything. Call it busywork. Call it spinning your wheels. Call it whatever you want. Dan Kennedy called it “activity masquerading as...
I’m not a fan of “swiping” headline templates… You just end up with inferior copy. B-level at best. Copy built to copy what came before. Not copy built to actually connect with the audience. Based on the conversation going on in their head NOW, today… And then to...
It’s normal to doubt yourself… Launching a new marketing campaign. Approaching a new client. Getting on a sales call. Quitting your job to start your business. 1,000 other things. It’s 100% normal to feel doubt. And with that, fear. It’s also normal to look at...
If you start with techniques, tactics, and technology, you will forever spin your wheels… When I got the subscriber question below, this was clear. Someone has been sold a bunch of magic pills, in the form of tech, techniques, and tactics. All of which may work (I...
It was so simple, but so powerful… I got this email a week or two ago. Someone wanting to work with me as a copywriter. And although I’m not looking for that kind of help right now… If I were, he would’ve had me on the phone talking to him. And the best thing? It’s...
Do you practice gratitude in the morning? Do you wake up every day and think of what you’re thankful for? If you do — or if you’ve ever thought you should — stop! It’s a big mistake. At least if you want to live a big life. At least if you want to have a big impact....
Dan Kennedy’s book, The Ultimate Sales Letter, is one of those must-reads for copywriters… Even if what you write isn’t “sales letters” in the traditional sense, it’s all about writing copy that gets action. But before you ever start writing copy or creating your...
Do you know what Direct Marketing Rule #1 is? This is the difference between direct marketing and brand marketing. Between direct response advertising, and image advertising. It’s not about the media you use. Or the style, or length. It’s not about the voice. It’s...
The best markets are competitive markets… But as a marketer, that’s challenging. Because even though the rewards are higher, so are the risks. So the question becomes, how can you stand out? How can you make your offer uniquely positioned so your prospect will choose...
Is selling evil? Is it moral? Is it ethical? What’s your take? Today’s video issue of Breakthrough Marketing Secrets addresses the question head-on. I got the question from a subscriber. And if you’ve been a subscriber for long enough, you probably know my answer. ...
What can small businesses (especially physical-location, brick-and-mortar businesses) do TODAY for cash flow and to prosper? I did a quick 10-minute video interview on this topic with Oscar Calderon, who has been a Breakthrough Marketing Secrets reader and follower...
This is some of the best copywriting career advice I ever got from Clayton Makepeace… With his recent passing, I’ve been running a mental catalog of all the tips and insights I got from him, that I’m grateful for. I wrote an earlier version of this article almost 6...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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