What’s your emotional reaction to selling? Have you recently thought something you saw was salesy and thus bad? I had someone unsubscribe from Breakthrough Marketing Secrets the other day. Their feedback? That I was selling them something, instead of just giving away...
Email is pretty much THE most profitable marketing channel… At scale, the average marketer gets a 4,400% ROI on their email marketing. Which means they’re bringing in $44 in revenue for every $1 they spend. Astounding. But frankly, not that surprising. Because it’s an...
The first thing you need to learn as a new marketer is… I’m sure there’s a lot of opinions on this. (Mine is in today’s video.) But whether you’re learning marketing for a career in the field… Or if you’re learning it to start and build your own business… There’s one...
They lost the opportunity because they were 18 minutes late… I’m going to sound like a grumpy old man here… (Or you can also watch me be a grumpy old man in today’s video.) But I had a call scheduled yesterday, with someone who wanted to do some work with me. I didn’t...
“You can do it. You are awesome. You’re incredible.” Have you ever looked at yourself in the mirror and said things like this to yourself? … Believing that if you repeated them enough times, you might eventually feel like they’re true? Here’s what I can tell you...
“It’s not your fault…” It’s probably one of the most important phrases in copywriting. Because it makes the prospect feel like you’re NOT blaming them for their problem. Like you understand… They’re doing the best they can. And they deserve some slack. They know...
Have you ever missed a deadline… Or spent an hour being less productive than you wanted to be… Or just planned too much work in too little time… And felt terrible about yourself? If so, today’s video is for you. It’s kind of raw and off-script. But I think it’s also...
What’s the secret to landing high-paying copywriting clients? It’s remarkably simple, once you understand one key thing about what clients are willing to pay the big bucks for. Today’s video is in response to a subscriber question… — Roy, I’m hoping you can...
I slammed my hand on the table… My son looked at me, startled. The look in his eye was, “Should I be worried about you?” I quickly brought myself back to center. I told him I was frustrated about work. I was reviewing copy for an upcoming campaign launch. And it was...
“The longer your email, the harder it is to respond.” If you remember nothing else about email prospecting, remember this. Long emails create friction. Long emails are easy to put off. And long emails can work against you. I riff on this plus give examples, common...
The right metaphor can be a persuasive bomb… Today I’m going to share a video with you. It’s not me. It’s from an Atlanta writer, Kimberly Jones. It’s about the economic history of America. And the place black people have occupied in America’s economy. It’s also...
What voice will resonate most — and generate the most response? That’s the topic of today’s video. Here’s a hint… It’s NOT, “We at Acme Corporation have served our market for 150 years. Blah, blah, blah…” It’s not the corporate voice. That voice does NOT speak to the...
Have you ever wanted a specific set of words that would just make people do what you want them to do? That’s what today’s video and issue are about. I got a request from a subscriber, Mark, asking about this. Mark said, “I’d like to know key words that can deliver a...
Today’s economic data was a shocker… As I discuss in today’s video… The prediction was that we’d lose 8 million jobs. And unemployment would soar to almost 20% — Great Depression levels. Instead, the economy added 2.5 million jobs and unemployment dropped to 13.3%....
I was just reviewing a bunch of testimonial videos, which I plan to publish in the next few days… They are of people who invested in copy reviews and coaching from me, about their experience… — I helped Patrick turn a rough draft into a $1MM+-in-75-days acquisition...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Spend $1, get $44 [email marketing]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/06/spend-1-get-44-email-copywriting-prompts-480x270.jpg)
![Success Secret: Show Up On Time [rant]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/06/success-secret-show-up-on-time-rant-480x270.jpg)
![Assumed Affirmations [motivation+success]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/06/assumed-affirmations-motivation-success-speech-480x270.jpg)
![Tiny Details Matter [copywriting rant]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/06/tiny-details-matter-copywriting-rant-480x270.jpg)
