Have you ever wanted a specific set of words that would just make people do what you want them to do?
That’s what today’s video and issue are about.
I got a request from a subscriber, Mark, asking about this.
Mark said, “I’d like to know key words that can deliver a quick response.”
And I feel him.
Heck, I’ve been enticed by this promise before.
Going all the way back to being young and intellectually curious — around high school age — I explored witchcraft and spells. Imagining for at least a minute that it could be real.
(For others, it’s believing the right prayer or manifestation can do the same thing.)
I mean, who doesn’t want to be like the witches and wizards in Harry Potter…
Wave a wand…
Say some words…
And reality shifts to your whim?!
In our world (especially today) it’s easy to feel powerless, like we have no control.
And the idea that we can say some words and have power and control FEELS great.
This feeling is exactly what we want as copywriters…
That’s why people like Ted Nicholas can sell us books like Magic Words That Bring You Riches.
And Richard Bayan can sell us Words That Sell. (And now I guess Bob Bly has basically just ripped off that formula.)
And heck, we’ve long been enticed by headline formulas.
And power words. (Which, from my previous video, you know copywriting power words don’t work anymore.)
And we do get some hope.
After all, Cialdini’s book Influence did share a study where the used of “because” did seem to have a magical effect.
And yet…
The whole idea of magic words is an magic pill promise…
It works really well to sell info products about those magic words.
But it doesn’t hold up.
What holds up?
I go into much more detail in today’s video.
Including my insights from my interview with a copywriter who became a billionaire.
In short…
You have to understand buyer psychology.
You have to find the story they will be interested in.
You have to tell that story in a compelling way.
And you have to point to the clear next action they need to take.
And there’s a bonus lesson at the very end of the video, too.
One of the most powerful “secrets” to making your copy work almost like magic.
Yours for bigger breakthroughs,
Roy Furr
Mentioned in the video:
The Story Selling Master Class
