Podcasts can be awesome for organic marketing… They’re usually free to be on. You have the attention of your audience for as much as an hour, or more. You’re asked to speak about your area of expertise. And they’re usually very friendly to you offering listeners a...
This is simple, straightforward, and can have you writing more compelling emails, faster… Not only that, the same technique works for blogs, articles, YouTube videos, and other content marketing… It’s my “expanded bullet” email copywriting technique. I came up with...
A Copy Chief can be the single-most valuable person on your team… A good copy chief will spend a little bit of time looking at copy… Make some suggestions for improvement… Deliver those suggestions in a way that elevates the game of the copywriter… PLUS creates an...
In my experience, copywriting portfolios are overrated… YES, there are clients who won’t hire you without one. Or at least they say they won’t (that’s a convenient excuse to turn away novices). But it’s been EXTREMELY rare that I’ve gotten clients with my portfolio....
Maybe you want to learn email copywriting but you’re not quite ready to approach clients… I get it… While I 100% believe you should start writing copy ASAP that’s actually going to go into the market… Not every novice copywriter feels confident enough to start...
People can be frustrating… You could have the best product in the world… A solution to your prospect’s most pressing problem… And they might stubbornly NOT BUY if you don’t know how to sell it to them. Our brains work in weird ways. We don’t actually buy the products...
Do you (subconsciously) put on a performance to make people interested in you? Don’t feel bad if you do… Most of us do, in fact… It starts with childhood, with our need to be accepted and loved. We learn to perform. To be “the best version of ourselves.” … Which we...
This has been a HUGE productivity breakthrough so far… I recently discovered a question I can ask myself — and answer every morning in my journal — that serves as a compass for my day. It makes it far easier to stay focused… Easier to stay on-purpose… I’m...
Delegating copywriting work and hiring junior copywriters is HARD… I’m not going to mince words about it. The entrepreneurial dream is to have everyone else do the work, but we get paid for it. But on the way there, we get good at the things we do. Including...
How far are you from striking gold? I’ve seen it happen over and over again… Copy that’s good… Sometimes really good… Written by copywriters I respect… Still is missing something. Maybe there’s too much in some areas. Maybe not enough in others. Maybe something is...
Is your copywriting deadly dull and boring? Too many copywriters, marketers, and entrepreneurs try too hard to look “good” and “professional.” As a result? They come across as too dang vanilla for anybody in their market to actually care about them. Today’s issue is...
Who else wants a secret copywriting headline formula that will make you rich without any work?! (Note the dripping sarcasm.) I have mixed feelings about headline formulas, as you’ll see in today’s video. On one hand, I absolutely learned them, have used them, and...
How willing are you to be uncomfortable? This can mean stepping on a stage… Getting on a client call… Talking to someone new… Dealing with a stressful relationship situation… Making a sales pitch… Presenting price to clients… Or 1,000 other scenarios that can cause...
Ever feel STUCK trying to figure out how to get clients? You can go YEARS with a business that’s only kind of working… Finding freelance listings… Relying on gig sites and odd jobs… But mostly feeling like your business and career are a whole lot LESS than they could...
You are NOT building some big scalable mass internet marketing business… Not if you’re launching a copywriting business — or other expert service or client business. And if you behave like you’re building some product to sell some offer en masse… You’re going to be...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Podcast PR Trick: Find Shows to be a Featured Guest [Listen Notes]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/10/podcast-pr-trick-how-to-be-a-guest-on-podcasts-480x270.jpg)
![My “Expanded Bullet” Email Copywriting Technique [also for blogs, articles, other content marketing]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/10/email-copywriting-expanded-bullet-article-blog-content-marketing-480x270.jpg)
![The Trojan Horse Marketing Method [sneaky, but ethical]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/10/the-trojan-horse-marketing-method-480x270.jpg)
![How to delegate copywriting and work with junior writers? [5 ideas]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/09/how-to-delegate-copywriting-work-with-junior-copywriters-480x270.jpg)
![Copywriting Headline Formulas [how do you use them?]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/09/copywriting-headline-formulas-how-do-you-use-them-swipe-file-480x270.jpg)
![Watch this to overcome life’s challenges [dealing with discomfort]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/09/overcome-challenges-deal-with-discomfort-be-uncomfortable-480x270.jpg)
![3 Choices to Get Clients [freelance business]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/09/3-choices-to-get-clients-freelance-business-copywriter-consultant-lead-generation-coach-480x270.jpg)
