Nobody wants to read your copywriting…
Seriously, nobody cares.
Just because you wrote it, doesn’t mean your market will read it.
Your prospect doesn’t care. Your audience doesn’t care.
Unless you make them care.
Unless you make your copy so interesting that they care more about reading it than clicking away to Netflix, Facebook, or some other distraction.
How do you do that?
How do you make your copywriting more interesting?
That’s what I answer in today’s episode.
It’s a contrarian take on copywriting.
One you won’t read in most copywriting books, or learn in most copywriting programs.
But when I had the chance to speak with a billionaire copywriter, I discovered THIS is what he thinks about while writing copy.
And he’s not alone.
Nearly every other great copywriter I’ve ever met follows a variation on this advice.
And if you want your market to be interested in your marketing and advertising messages, you might want to pay attention, too.
Yours for bigger breakthroughs,
PS: Yes, Breakthrough Marketing Secrets is now a podcast, too! You can now listen to the daily episodes. Subscribe here or search for “Roy Furr” in your podcast player.
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