Most copywriters use their swipe files all wrong…
Which is why almost every time I talk about swipe files, I tell you: do not use a swipe file!
But last week, one of my episodes was swiped.
No, nobody swiped it from me.
I swiped the idea from someone else.
I used an idea I got from someone else as the hook for my episode…
In fact, it was from Andy Frisella, from his Real AF Podcast (you may also know him from the now-retired MFCEO podcast).
My “swiped” episode was one of my most popular recent episodes!
So, have I changed my tune about swipe files?
What I did was what I consider “ethical swiping.”
It’s also WAY more effective than the kind of amateurish swiping I see being taught in all kids of copywriter forums and copywriter groups online, and even in expensive copywriting programs.
So today, I thought I’d break it down for you…
Case study style…
And share my method for “ethical swiping” versus the amateur crap I see everywhere else.
Yours for bigger breakthroughs,
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