Why do you even call yourself a copywriter?
I mean, you are NOT a copywriter.
Not if you know what’s good for you.
Not if you want to actually be successful.
Not if you know what matters in business.
“Why the heck is Roy saying I’m not a copywriter?!”
Well, in part, because I’m trying to be provocative (sure, I’ll admit it).
And because I need to get your attention for a very important point.
If you’re NOT a copywriter, what does that mean you really are?
And how can getting this one thing right make your life in marketing and advertising much easier — and more successful, too?
Yours for bigger breakthroughs,
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