Dr. Robert Cialdini is one of the top influence and persuasion researchers and writers in the world…

He’s already sold more than 5 million copies of his book, Influence, the Psychology of Persuasion…

And still it remains at the top of the Amazon Best Sellers list in Marketing for Small Business.

For good reason…

He outlines 6 universal principles of influence…

They’re well-founded, based on significant research…

AND they work in real-world influence situations.

Makes sense his book would be a must-read business and marketing book.

But did he get it wrong?

I caught a recent article from Dr. Cialdini in Psychology Today.

In the article, he admitted he missed a principle.

And, in fact, in the new edition of his book Influence that comes out next month, he’s added a chapter dedicated to this new principle.

Today I share some insights from the article, including some research he shared.

Plus I explain how smart marketers have been using this for years to generate more response, with examples.

Hold on, because this one goes DEEP.

Check out Robert Cialdini’s NEW 7th Principle of Influence The Psychology of Persuasion in today’s episode…

Yours for bigger breakthroughs,

Roy Furr

Links related to this episode:

Roy’s Story Selling Master Class

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Dr. Robert Cialdini’s Influence, New and Expanded: The Psychology of Persuasion on Amazon

Dr. Robert Cialdini’s Article from Psychology Today, “This Should Be Labeled a Universal Principle of Influence”

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