They won’t buy until THIS is true…

Why is it that some prospects almost don’t need you to sell them at all…

While others can be presented with a clear, obvious, and superior solution to their problem or challenge and still not buy it?

Even if they’re both in the market.

Even if they’re both seemingly “perfect” prospects.

Even if they’re both actually interested enough to read your copy or watch your video.

What gives?

Here’s what…

The prospect who converts is “at threshold…”

What does that mean?

And how can you use it to write higher-converting copy?

Well, the answers you seek are in today’s video.

Watch now.

Yours for bigger breakthroughs,

Roy Furr

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Sleight of Pen: Hypnosis, Persuasion, and Belief Change for Copywriters

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