David Ogilvy once did something he called “diabolical”…
In fact, it led to him BURNING an advertisement he’d created for a client.
I know, sounds crazy, right?
But honestly…
He’s not alone in calling this copywriting method controversial.
It’s been used and abused by slimy, unethical marketers…
Who have earned it a rough reputation.
And yet…
It’s also been used by many of the world’s top copywriters and marketers…
Selling ethical products and services…
In honest ways.
What was David Ogvily’s diabolical deed?
And what’s the copywriting method behind it?
Well, I share in today’s video…
Yours for bigger breakthroughs,
Roy Furr
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