This is a powerful lesson in how to make more money with your marketing…

Admittedly, I don’t talk about this stuff as often as I should.

Because I know much of my list is copywriters who want to talk about copywriting.

But there’s an old rule in direct mail and direct response…

It’s the 40/40/20 Rule…

40% of your response comes from your list or audience…

40% of your response comes from your offer…

And only 20% of your response comes from the copy and creative.

Tweaking offers can be a much bigger profit boost than tweaking copy…

Today’s video contains a story…

About how I identified an offer problem…

Where the wrong bonus was likely causing less buyers to get the upsell.

And by changing the function of that bonus…

The marketer had the potential to significantly increase the Average Order Value (AOV) aka. $$$ per customer…

I share my recommendation plus the thinking behind it in today’s video.

Watch now.

Yours for bigger breakthroughs,

Roy Furr

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