I DO NOT use any NSFW language in this video…

However, I would recommend you avoid going to look for the song I reference, if you are sensitive to that sort of thing.

There’s a song released by the band Tool back in 1996…

And it’s intentionally very offensive.

It actually calls out a fan who criticized the band.

He tells them that they “Sold out.”

And the song is their reply.

There is a profound marketing lesson in the song…

And frankly, I think it’s a big part of why last September, nearly 25 years later, the band was able to release a new album and knock Taylor Swift off the top of the charts.

I share safe-for-work excerpts from the lyrics in today’s video…

Plus what they mean for anyone who wants to be a successful marketer, entrepreneur, or leader…

What they have to do with the Dalai Lama, Mother Theresa, and Ghandi…

And how to use this one lesson to gain raving fans and sell more.

It’s all in today’s video.

Watch now.

Yours for bigger breakthroughs,

Roy Furr

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