Your Secret Desires [why we behave in unexpected ways]

Your Secret Desires [why we behave in unexpected ways]

Why do regular people do such strange things? I mean, people behave in some really unexpected ways sometimes… — Some polls for the US election projected a landslide victory for Biden — but as I write this the race is still undecided (the only thing clear is that the...
Write Your Own Ticket

Write Your Own Ticket

This is why we learn marketing, copywriting, sales, and persuasion… …  At least, if you’re anything like me. You have a sense of destiny. Of wanting to be independent. Of wanting control over your life and where you’re going. And the ability to generate results on...
The Golden Rule

The Golden Rule

On election day here in the US — with tensions running high — I wanted to share a different message… No marketing… No business… Only a reminder of our shared humanity. Watch now. Yours for bigger breakthroughs, Roy...
Direct Response for Brands [does it work?]

Direct Response for Brands [does it work?]

Does direct response marketing work for brands and branded products? That’s today’s subscriber question… — Roy, A lot of the direct-response ads I see are for things that are essentially unbranded. The selling comes from the emotion of the prospect rather than brand...