AOV Sabotage: How the wrong bonus can kill funnel upsells

This is a powerful lesson in how to make more money with your marketing… Admittedly, I don’t talk about this stuff as often as I should. Because I know much of my list is copywriters who want to talk about copywriting. But there’s an old rule in direct mail and direct...

Make me VIBRATE! [high-arousal emotions in copywriting]

Some emotions make people take action — others make them shut down… In tomorrow’s BTMSinsiders Monthly Insiders Call (included with membership) I’m sharing brand-new content I’m calling The Hot SECS Method for More Emotional Copywriting. It’s a new and proprietary...

“Offensive” Marketing Tip: What will you choose?

I DO NOT use any NSFW language in this video… However, I would recommend you avoid going to look for the song I reference, if you are sensitive to that sort of thing. There’s a song released by the band Tool back in 1996… And it’s intentionally very offensive. It...

Small business marketing on a budget?

How do you market your small business on a limited budget? That’s the basic question I got from one of my subscribers… And I can tell you — too many entrepreneurs get this WRONG! They get bad advice… From people who are serving their own interests (not the...

Copywriting Tip: Sell The Best Result

“Timid salesmen have skinny kids…” It’s one of those books where you really only need to know the title to get 80% of the value.  (It was by Zig Ziglar.) There was a comment on one of my YouTube videos the other day. It was from someone a little timid about promising...

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