Here’s why Positive Thinking doesn’t work…
Have you ever thought “But I just need to think positive about this…” and hoped that if you did, everything would change for the better?
Have you been “thinking positive” about this whole coronavirus crisis?
Is it changing the trajectory of the virus? Is it changing the fact that much of the world has gone into total shutdown?
I don’t mean to be a downer.
And I don’t want you to think negatively, either.
Rather, I want to introduce you to a different mode of thinking, that falls in the middle…
And it’s through the book, It Takes What It Takes by Trevor Moawad.
Trevor was named “Best Brain Trainer” by Sports Illustrated.
He’s the personal mental performance coach to the world’s highest-paid Quarterback and Super Bowl Champion, Russell Wilson of the Seattle Seahawks (who wrote the foreword to the book).
Nick Saban — one of the greatest college football coaches of all time — has brought in Trevor to teach this concept to his National Championship-winning teams at Alabama.
And he has a whole list of similar successes working with some of the best-of-the-best in soccer and other sports.
Likewise, this same type of thinking has been adopted by the greatest marketers, copywriters, entrepreneurs, business-builders…
Heck, this thinking goes back millennia, to ancient philosophers, and has been echoed by some of the greatest leaders of all time.
It’s even more relevant right now…
Not just because it will make you better and more effective at business and marketing now.
But because in the midst of this coronavirus crisis, this is the EXACT type of thinking we need.
Personally. Professionally. Politically.
At all levels.
At a global and national level.
But also on a personal level.
In your life and career.
And in your business and marketing.
Applying this thinking, in my estimation, is really the ONLY way I see for responding to this crisis. And deciding what to do. Whether it’s in your personal life, your professional life, or in your contribution to the world as a whole.
It’s not pessimism or negative thinking.
It’s not optimism or positive thinking.
It’s been a few weeks since I’ve done a One Big Idea video and I thought this would be an ideal book NOW to bring it back. Look forward to hearing what you think.
Yours for bigger breakthroughs,