Everything you know about copywriting “power words” is wrong…
We were taught they work.
We were taught they get attention.
We were taught they get engagement.
We were taught that good copy NEEDS power words to make the sale.
(There’s a whole list of ‘em that I am referring to here.)
But a recent study of 3.3 million headlines and billions of impressions found something different.
They’re tanking in effectiveness. Fast.
Many of the “magic” words that tactical copywriters teach to use in their headline formulas?
Yours for bigger breakthroughs,