Everything you know about copywriting “power words” is wrong…

We were taught they work.

We were taught they get attention.

We were taught they get engagement.

We were taught that good copy NEEDS power words to make the sale.

(There’s a whole list of ‘em that I am referring to here.)

But a recent study of 3.3 million headlines and billions of impressions found something different.

They’re tanking in effectiveness.  Fast.

Many of the “magic” words that tactical copywriters teach to use in their headline formulas?


Today’s video shares the research — and what to do instead.

Yours for bigger breakthroughs,

Roy Furr