Is selling evil?
Is it moral? Is it ethical? What’s your take?
Today’s video issue of Breakthrough Marketing Secrets addresses the question head-on.
I got the question from a subscriber.
And if you’ve been a subscriber for long enough, you probably know my answer. But I don’t know if you’ll be surprised at just how far I take it.
Here’s the question…
I’m a newbie at copywriting. In fact, I haven’t even written a piece of copy yet for a client… because I don’t have any. But that aside, the main reason why I haven’t started is because of a “moralistic” uncertainty.
I guess what I want to know is if there is anyway to use what I’ve learned, to be of benefit to people in a meaningful way.
One that doesn’t feel like I’m manipulating people into buying a useless product or unnecessary service.
Or a niche that doesn’t need to resort to that kind of copy and actually delivers honest value to their respected customers.
PS: I did read one of your Blog posts titled, “Lies, Manipulation, and the Ethics of Copywriting,” which I found to be beneficial to part of my woes. Anything likened to that would be great at setting my soul at ease.
Yours for bigger breakthroughs,