Dan Kennedy’s book, The Ultimate Sales Letter, is one of those must-reads for copywriters…

Even if what you write isn’t “sales letters” in the traditional sense, it’s all about writing copy that gets action.

But before you ever start writing copy or creating your marketing, there are some important questions to answer.

I previously wrote an article on Dan’s 10 questions — and it’s continually one of the most popular articles on Breakthrough Marketing Secrets.

Today, I revisited the list — in a video — riffing on the importance of each question, and what it tells you.

Watch the video now.

Yours for bigger breakthroughs,

Roy Furr