Is selling evil? Is it moral? Is it ethical? What’s your take? Today’s video issue of Breakthrough Marketing Secrets addresses the question head-on. I got the question from a subscriber. And if you’ve been a subscriber for long enough, you probably know my answer. ...
This is some of the best copywriting career advice I ever got from Clayton Makepeace… With his recent passing, I’ve been running a mental catalog of all the tips and insights I got from him, that I’m grateful for. I wrote an earlier version of this article almost 6...
Have you ever written an email or ever piece of copy that just didn’t connect or flow? You knew somehow working in a story in the beginning would get readers more engaged. You knew to make sure you still asked for action at the end. But in the middle, you got lost....
What are the fee and deal options to getting paid as a copywriter? Today I recorded a quick video to share the 4+1 main ways copywriters can get paid. And yes, that includes royalties. I share pros and cons of each approach, and how depending on where you’re at, all...
Everything you know about copywriting “power words” is wrong… We were taught they work. We were taught they get attention. We were taught they get engagement. We were taught that good copy NEEDS power words to make the sale. (There’s a whole list of ‘em that I am...
I just got incredible CLARITY on this idea… — It involves levels of consciousness. — Plus the emotional arc of great marketing, copywriting, and other persuasive messages. — And a very straightforward model for how you can connect them. Done right, your marketing...
What kind of copy should you write for clients — especially if you wanna make the big bucks? This common question has an easy answer — that I shared in today’s video issue. Here’s the reader question that prompted it… — Roy, My biggest challenge is deciding what kind...
Why the heck am I telling more and more marketers to STOP writing “like a copywriter?” This came up yet again after I published yesterday’s video on Writing Copy in your Client’s Voice. It’s come up again and again when I do copy reviews. And if there’s one big piece...
How do you write copy in your client’s voice? In today’s video, I share the story of how A-list copywriter Parris Lampropoulos actually thought Brian Kurtz wrote the copy for Titans of Direct Response — even though I wrote it in Brian’s voice. And I share my #1 secret...
If you want to become a great copywriter, marketer, or salesperson, you have to go deep… You go beneath the surface needs and wants of your market. You go way deeper than features and benefits. You tap into the deep emotional needs of your prospect. Connect with them...
Should copywriters use a swipe file? In today’s video I share a real-life story of the copywriter who yelled at me… Then called my client’s customer service line to complain about me… And finally got a hold of my boss to file a formal grievance… When I called HIM...
What do marketing and copywriting clients want TODAY? Today, another video issue. I was already planning on doing more videos, and with the shutdown and homeschooling and plenty of work on my plate I’m finding they’re a great way to deliver more value — fast — in a...
During the 2008 crisis, nearly every get rich in real estate guru went out of business… These were people who were THRIVING up until 2007. They were helping people who were NEW to real estate learn how to make money in real estate. And because there was so much...
F###! Take this virus seriously. It will take our friends, our loved ones, and our heroes. Call it social distancing. Call it physical distancing. Call it staying at home. Do it!!! I’m hurting so much right now. I learned that we lost Clayton Makepeace to a...
This has come up at least half-a-dozen times in the last week… I’m stressed right now. I’m sure you are, too. Our families are. Our teams and employees are. Our customers and clients are. We’re stressed about the virus and its health impacts. And we’re stressed...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![9 Criteria of a Perfect Copywriting Client [from Clayton Makepeace]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/04/jonathan-hoxmark-6VWTC9sWu8M-unsplash-300x199.jpg)
![Do you use a swipe file? [copywriting]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/04/0edq3dTgqMM-480x270.png)
