Can you use direct response copy for ecommerce products? I don’t quite get it. There seems to be this assumption among marketers. If it’s information, you can sell it with long copy. If it’s a physical product, you should use the shortest copy possible. And so you get...
It’s easy to feel like a fraud or impostor when starting something new… And this could include getting into a new industry… OR it could even be taking on something that’s just new to you because it’s different or a challenge that’s just enough bigger than what you’ve...
He stole our iPad — then I used copywriting to get us a new one! It’s been a long time since I’ve told this story. But when I was approached to be on a British podcast about email marketing, it just seemed like a perfect fit. They wanted something fun to talk about on...
For new copywriters… I’m often asked where to start as a copywriter. What skills to build first? What should you focus on? What’s the best way to succeed fast? I’ve been making my living as a copywriter since 2005… Working independently with clients since 2007… ...
There are actually 3 big problems with headline formulas… And each one can lead to your copy not working nearly as well as it could. Listen, I understand the appeal. The idea of sitting down and copying out a proven headline. Making your message fit it. Hoping it will...
He said to only have ONE offer… Write ONE piece of copy. Have one go-to project or offer as a new freelancer. That’s the best way to get started, he said. And while I agree with the principle behind the statement… I don’t always think it’s the best advice. I was...
Do you want a mentor? Have you ever asked someone to mentor you? I got a lot of requests like this. People new to copywriting — who want me to start their career for them. If you want this kind of mentorship, I have some tough love for you. Most people aren’t ready...
Maybe you don’t want to work in a BIG 3 niche… That is, the big 3 niches for copywriters… — Money — Health — Self-help I get it. Not every one of these niches are a fit for every copywriter. In fact, there’s a TON of businesses that are NOT in these niches. And there...
How do you write emails that get people to click? [Hint: you’re reading an example.] One of my subscribers, John, said he’s new to email copywriting. And he wants to know how to structure email marketing copy. A lot of people in my position would just give a...
Is your industry boring? Some products and services are inherently sexy or exciting. Others are downright dull, drab, and boring. I got a question from a reader, Trint. He wanted to know how to write interesting emails — and be persuasive — in the life insurance...
Imagine yourself surrounded by all your heroes and mentors… And imagine that they’ve come together to help you solve whatever challenge you’re facing. It could be a marketing or copywriting challenge such as, “How do I write this headline?” Or, “What should our...
I’m not a fan of “swiping” headline templates… You just end up with inferior copy. B-level at best. Copy built to copy what came before. Not copy built to actually connect with the audience. Based on the conversation going on in their head NOW, today… And then to...
It was so simple, but so powerful… I got this email a week or two ago. Someone wanting to work with me as a copywriter. And although I’m not looking for that kind of help right now… If I were, he would’ve had me on the phone talking to him. And the best thing? It’s...
Dan Kennedy’s book, The Ultimate Sales Letter, is one of those must-reads for copywriters… Even if what you write isn’t “sales letters” in the traditional sense, it’s all about writing copy that gets action. But before you ever start writing copy or creating your...
The best markets are competitive markets… But as a marketer, that’s challenging. Because even though the rewards are higher, so are the risks. So the question becomes, how can you stand out? How can you make your offer uniquely positioned so your prospect will choose...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Feel like a fraud? Do this… [copywriting]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/05/feel-like-a-fraud-do-this-copywriting-480x270.jpg)
![Podcast: That time I fought off a robber! [email copywriting and marketing]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/05/roy-furr-the-email-marketing-show-intruder-podcast-graphic-480x251.jpg)
![The problem with headline formulas… [copywriting]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/05/the-problem-with-headline-formulas-copywriting-480x270.jpg)
![Your Psychic Mastermind and Invisible Council [from Napoleon Hill]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/05/psychic-master-mind-and-invisible-council-napoleon-hill-1-480x270.jpg)
