Why the heck am I telling more and more marketers to STOP writing “like a copywriter?”
This came up yet again after I published yesterday’s video on Writing Copy in your Client’s Voice.
It’s come up again and again when I do copy reviews.
And if there’s one big piece of advice I know I’m just going to have to keep telling novice copywriters over and over again… It’s this.
Stop writing like a copywriter!
But what does that even mean?
I’ve been involved in direct response marketing — as a copywriter — since 2005.
It’s been my primary business and source of income since 2010, writing direct response copy for clients.
I’ve built a training business that, in part, teaches copywriters how to write copy.
And so you’d think I’d be one of the last people telling you to stop writing like a copywriter.
But, as usual, the devil is in the details.
I created today’s video issue of Breakthrough Marketing Secrets to fully explain what I mean when I say “stop writing like a copywriter.”
If you truly take this to heart, I believe it will make your copywriting connect better than ever before with your target audience. It will be transformative. It will be a breakthrough.
Yours for bigger breakthroughs,
Roy Furr
Links from the video:
- Writing Copy in your Client’s Voice video
- Roy’s Copy Review service
- High-Velocity Copywriting
- The Story Selling Master Class
- BTMSinsiders Marketing Training Library
