I love seeing people succeed… Back in 2014, I started working with a young British copywriter named Chris Wright. We did a 12-month copywriting coaching arrangement. And as part of that, he also flew over from Brighton, UK to Lincoln, NE during a very cold November,...
Your prospect wants a clear solution — it will make them happy to give you money… In selling, there’s practically nothing more powerful than clarity. Clarity that your product or service will solve your prospect’s problem. With clarity, it makes it easy for them to...
My goal right now, more than anything, is to provide positive leadership through a difficult time… Not just here. Also in my personal life. And first and foremost, through self-leadership. My life — like yours — is being impacted in a pretty dramatic way because of...
Your client wants to pay you a percentage of profits — should you take it? That’s the fundamental question I answered in today’s video issue of Breakthrough Marketing Secrets. — You’ll hear about structuring copywriting royalty deals. — You’ll get a comparison of...
What is your prospect feeling RIGHT NOW? Depending on your market, it could be any of a number of different feelings. But you know the headlines they’re reading… — Coronavirus pandemic. — Public gatherings canceled. — Regional quarantine. — Schools closed. — Stocks...
I want to make it as easy as possible for you to start a client business… Too many people sit at the starting line. Never getting started. Never getting going. Never taking those first critical steps. Steps you MUST take, whether your goal is a side income,...
I’ve been hesitating to write this… In October 2012, I wrote an email to my list with the subject line “The hurricane missed me — and you don’t want to miss this.” I’d been attending the AWAI Bootcamp down in Delray Beach, Florida. I think that was the year the power...
Have you written a book? Or do you plan to? (Or maybe you’re in the middle of one, looking for that light at the end of the tunnel…) If so, I imagine part of what you’ve thought about is all that money that’s going to come flowing in the door, as soon as your book is...
What I’m about to tell you is the secret to how I finally became a full-time freelancer and entrepreneur… Before this, I’d been a dabbler. I’d had some clients, yes. I’d had some success, yes. But I was stuck. I was stuck in a job that was just good enough I couldn’t...
How can I get my first copywriting client? That and a thousand variations on it are, by far, the most common questions I get from readers. And I have such a big queue of reader questions that are basically asking the same thing, that I decided to create an epic video...
If you want to write powerful sales copy, one of the single-best skills you can develop is writing bullets… And I’m even stating that knowing today’s top copywriters probably use less bullets than ever! With the rise of multimedia (VSLs and other video promotions),...
How do you speak to the different parts of your market? It’s a fair enough question. Makes me think of when we were selling IT training. And we had to simultaneously sell to the broke-but-aspiring IT superstar who wanted to get a certification so they could land a...
This is an almost impossible topic to write about… Honestly, I’ve put off answering the question below for far too long. Not because I have nothing to say. (I’m never at a shortage for words!) Rather, for two main reasons… — First, because the short answer is, “Trust...
True story. I did a copy review yesterday, and the copy was solid. But not quite there. (That’s where the GOOD copy reviews are.) All the logical justification was there. But it didn’t tap the emotion needed to really move people to engage with the message, then...
“Hi, my name is Roy — and this is a monkey. And in just a minute, you’ll discover exactly how YOU can double your sales results from your current advertising. Thanks to an unexpected lesson from this monkey — about the very first thing you must do in every ad you...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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