Should you focus your service business? Or should you take any project from any client that will have you? I have a bit of a different answer to this. That’s the topic of today’s video. First though, the question that prompted today’s video… — Roy, Should I focus on...
Is there a difference between “direct response copywriting” and “conversion copywriting”? And if so, why the heck would that be important to you? Here’s a hint: there is a difference, and there isn’t. Being a conversion copywriter implies that you’re a copywriter...
A lot of talk is made of “beating the control” in copywriting… Today, a tip for beating the control as a copywriter. That is, creating an ad or marketing piece that generates more response than what’s being used now. There can be all kinds of reasons for this....
It’s one of the most fundamental skills in direct response copywriting… To capture a hook in the form of a headline and lead… That gets your prospect’s attention… And pulls them into your selling message. In fact, when you’re getting started as a copywriter, it’s...
I used to HATE the idea of a checklist… I explain my transformation in today’s video. I thought it was a terrible constraint on my skill and creativity. But now I love them so much I’m sharing them. Like I did earlier this week, sharing my 3 Must-Have Checklists For...
What’s your emotional reaction to selling? Have you recently thought something you saw was salesy and thus bad? I had someone unsubscribe from Breakthrough Marketing Secrets the other day. Their feedback? That I was selling them something, instead of just giving away...
Email is pretty much THE most profitable marketing channel… At scale, the average marketer gets a 4,400% ROI on their email marketing. Which means they’re bringing in $44 in revenue for every $1 they spend. Astounding. But frankly, not that surprising. Because it’s an...
The first thing you need to learn as a new marketer is… I’m sure there’s a lot of opinions on this. (Mine is in today’s video.) But whether you’re learning marketing for a career in the field… Or if you’re learning it to start and build your own business… There’s one...
“It’s not your fault…” It’s probably one of the most important phrases in copywriting. Because it makes the prospect feel like you’re NOT blaming them for their problem. Like you understand… They’re doing the best they can. And they deserve some slack. They know...
What’s the secret to landing high-paying copywriting clients? It’s remarkably simple, once you understand one key thing about what clients are willing to pay the big bucks for. Today’s video is in response to a subscriber question… — Roy, I’m hoping you can...
I slammed my hand on the table… My son looked at me, startled. The look in his eye was, “Should I be worried about you?” I quickly brought myself back to center. I told him I was frustrated about work. I was reviewing copy for an upcoming campaign launch. And it was...
What voice will resonate most — and generate the most response? That’s the topic of today’s video. Here’s a hint… It’s NOT, “We at Acme Corporation have served our market for 150 years. Blah, blah, blah…” It’s not the corporate voice. That voice does NOT speak to the...
Have you ever wanted a specific set of words that would just make people do what you want them to do? That’s what today’s video and issue are about. I got a request from a subscriber, Mark, asking about this. Mark said, “I’d like to know key words that can deliver a...
I was just reviewing a bunch of testimonial videos, which I plan to publish in the next few days… They are of people who invested in copy reviews and coaching from me, about their experience… — I helped Patrick turn a rough draft into a $1MM+-in-75-days acquisition...
How do actually launch a copywriting BUSINESS? Like, it’s easy enough to learn the fundamentals of copywriting. There’s a ton of great copywriting books. But most focus on the skill of copywriting, not actually getting clients and getting paid. I got a request from a...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Why I learned to love checklists – The Checklist Manifesto by Atul Gawande [One Big Idea]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/06/the-checklist-manifesto-atul-gawande-why-i-learned-to-love-checklists-480x270.jpg)
![Spend $1, get $44 [email marketing]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/06/spend-1-get-44-email-copywriting-prompts-480x270.jpg)
![Tiny Details Matter [copywriting rant]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/06/tiny-details-matter-copywriting-rant-480x270.jpg)
