Is there a difference between “direct response copywriting” and “conversion copywriting”?
And if so, why the heck would that be important to you?
Here’s a hint: there is a difference, and there isn’t.
Being a conversion copywriter implies that you’re a copywriter writing to generate conversions, presumably through the internet.
Being a direct response copywriter probably suggests you’ve done at least some conversion-focused offline copywriting, maybe for direct mail, print, or other offline media.
Presumably, this means you have pretty much the same goal.
Getting leads, customers, sales, and profits — through conversions.
You succeed if you generate more conversions, or orders, in response to your marketing.
But there’s a critical lesson in the difference between the two that involves Claude Hopkins, and his book Scientific Advertising — published nearly 100 years ago. (I offer a free Scientific Advertising audiobook plus PDF download.)
ESPECIALLY if you consider yourself a “conversion copywriter” you want to pay special attention.
Because you could be missing out on your next breakthrough.
I explain where you’ll find it in today’s video.
Yours for bigger breakthroughs,
Roy Furr
