What’s better: short copy or long copy? The debate has raged for decades. Too many copywriters treat their side like dogma. And — admittedly — I’ve been guilty of that in the past, too. But the reality is much more nuanced. More interesting. And more useful. Because...
There’s one word you can use to become a copywriting genius… And a marketing genius… And an advertising genius… (And a sales genius, too!) Have you guessed it? If you KNOW it, you’ll recognize this one word is the secret behind so many top copywriters’ success....
Do you know the #1 most important number in YOUR marketing? When you figure out what this number is… And how to work it in your favor… You have the potential to show up bigger… Get more of your market’s attention… Get more customers, faster than competitors… And...
Today, a short and sweet tip for copywriters… Make your prospect feel smart! The better you can do that, the more they’ll like you, and the more your pitch will resonate. Today’s video is quick — just under 3 minutes. But it’s also incredibly powerful. Especially...
“How can I come up with attention-grabbing headlines and leads?” I got that subscriber question. And while I’m sure you’d love if I could just give you some automatic formula that worked like magic words… (And while I KNOW there are other marketers who happily prey on...
There’s magic in having a waitlist for new clients… That is, a way for clients to get on your FUTURE schedule. Not your NOW schedule. Because if you’re available now, they’re going to think some (not so good) things about you — that I explain in today’s video. But if...
How much should you get paid, and when, when taking on freelance client work? This is a really simple question. But it’s also really important. And if you get it wrong, you could end up not getting paid for your work. In my 10+ years as a freelance copywriter, I’ve...
Do you think every business needs a sales letter? Well, you’re wrong. At least, not every business needs a traditional, 10,000-word, long-form direct response sales letter. I was talking to someone today whose identity I want to keep confidential. But I will say their...
It’s probably the highest-paid skill in copywriting… The ability to generate truly BIG ideas. And it doesn’t matter if you’re in direct response — where your results are measured — or in branding — where “impression” matters most. BIG IDEAS are where it’s at. But what...
Conversational copywriting isn’t just about style — it’s about results… People buy more when: 1) They understand you, and… 2) They like you. Writing conversationally accomplishes both. But the big question is HOW? Specifically, that’s the question I got from one of my...
Dan Kennedy called it “The Event of the Decade.” It was Brian Kurtz’s event, The Titans of Direct Response. Brian put it together — with Dan as co-producer — as a memorial event for his dear friend, mentor, and founder of Boardroom, Inc., Marty Edelston. Under Marty —...
Podcasts can be awesome for organic marketing… They’re usually free to be on. You have the attention of your audience for as much as an hour, or more. You’re asked to speak about your area of expertise. And they’re usually very friendly to you offering listeners a...
This is simple, straightforward, and can have you writing more compelling emails, faster… Not only that, the same technique works for blogs, articles, YouTube videos, and other content marketing… It’s my “expanded bullet” email copywriting technique. I came up with...
A Copy Chief can be the single-most valuable person on your team… A good copy chief will spend a little bit of time looking at copy… Make some suggestions for improvement… Deliver those suggestions in a way that elevates the game of the copywriter… PLUS creates an...
In my experience, copywriting portfolios are overrated… YES, there are clients who won’t hire you without one. Or at least they say they won’t (that’s a convenient excuse to turn away novices). But it’s been EXTREMELY rare that I’ve gotten clients with my portfolio....
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Hooks, Headlines, & Leads [from John Carlton, Bill Bonner, & Marty Edelston]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/10/copywriting-hooks-headlines-leads-john-carlton-bill-bonner-marty-edelston-480x270.jpg)
![You Need a Waitlist [get clients: positioning for freelancers]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/10/get-clients-waitlist-positioning-for-freelancers-480x270.jpg)
![Sales letter? No — not for this client… [high-level marketing strategy]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/10/marketing-strategy-ideas-no-sales-letter-do-what-works-480x270.jpg)
![Conversational Copywriting [Warren Buffett, Hemingway, Mark Ford & Roy Furr]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/10/conversational-copywriting-warren-buffett-hemingway-mark-ford-michael-masterson-roy-furr-480x270.jpg)
![Lessons from The Titans of Direct Response [interview with Brian Kurtz]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2014/06/titans-interview-screenshot-2.jpg)
![Podcast PR Trick: Find Shows to be a Featured Guest [Listen Notes]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/10/podcast-pr-trick-how-to-be-a-guest-on-podcasts-480x270.jpg)
![My “Expanded Bullet” Email Copywriting Technique [also for blogs, articles, other content marketing]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/10/email-copywriting-expanded-bullet-article-blog-content-marketing-480x270.jpg)
