Maybe you want to learn email copywriting but you’re not quite ready to approach clients… I get it… While I 100% believe you should start writing copy ASAP that’s actually going to go into the market… Not every novice copywriter feels confident enough to start...
People can be frustrating… You could have the best product in the world… A solution to your prospect’s most pressing problem… And they might stubbornly NOT BUY if you don’t know how to sell it to them. Our brains work in weird ways. We don’t actually buy the products...
Do you (subconsciously) put on a performance to make people interested in you? Don’t feel bad if you do… Most of us do, in fact… It starts with childhood, with our need to be accepted and loved. We learn to perform. To be “the best version of ourselves.” … Which we...
Delegating copywriting work and hiring junior copywriters is HARD… I’m not going to mince words about it. The entrepreneurial dream is to have everyone else do the work, but we get paid for it. But on the way there, we get good at the things we do. Including...
How far are you from striking gold? I’ve seen it happen over and over again… Copy that’s good… Sometimes really good… Written by copywriters I respect… Still is missing something. Maybe there’s too much in some areas. Maybe not enough in others. Maybe something is...
Is your copywriting deadly dull and boring? Too many copywriters, marketers, and entrepreneurs try too hard to look “good” and “professional.” As a result? They come across as too dang vanilla for anybody in their market to actually care about them. Today’s issue is...
Who else wants a secret copywriting headline formula that will make you rich without any work?! (Note the dripping sarcasm.) I have mixed feelings about headline formulas, as you’ll see in today’s video. On one hand, I absolutely learned them, have used them, and...
You are NOT building some big scalable mass internet marketing business… Not if you’re launching a copywriting business — or other expert service or client business. And if you behave like you’re building some product to sell some offer en masse… You’re going to be...
“Story leads” are working well this year… I’ve seen a ton of copywriters talking about it online. Open your sales letter, VSL, or other piece of marketing copy in the middle of a story. Then loop that story into your sales pitch. And it just works. Maybe as well as...
This question makes you a selling superstar… “Why should I, your perfect prospect, choose to do business with you… Over every other option available in the marketplace… Including doing it myself, going with a competitor, or doing nothing at all?” I know I got it...
I didn’t want to take this question seriously… Because when you ONLY focus on the money, you’re often misguided… Not only that, that path seldom takes you to where you really wanted to go. (That is, if you’re just dreaming about getting rich, you often stay broke, or...
At some point, every high-performer faces burnout… And when you’re not in burnout mode, you’re trying to avoid boredom and your work getting stale. I don’t think burnout and boredom are completely avoidable. But I do think there are things you can do to make them less...
You need to be the leader… You need to be the adult in the room… You need to have an intention of where you want the buyer to go — and you need to setup the system and create the path to get them there. This is so consistent among people that actually build EXPERT...
Buying behavior is NOT logical… If you sit down and think about what people SHOULD buy… Based on logic and rationality… You’re going to come to a conclusion that’s about 180-degrees opposite of what actually happens in the real world. (That’s usually the case when you...
You’re nothing but a commodity service… If you’re listing your services on job sites… Categorizing yourself alongside everyone else that does those services… And essentially promising the same things… You’ve lost before you started. That’s the essential problem that...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![The Trojan Horse Marketing Method [sneaky, but ethical]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/10/the-trojan-horse-marketing-method-480x270.jpg)
![How to delegate copywriting and work with junior writers? [5 ideas]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/09/how-to-delegate-copywriting-work-with-junior-copywriters-480x270.jpg)
![Copywriting Headline Formulas [how do you use them?]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/09/copywriting-headline-formulas-how-do-you-use-them-swipe-file-480x270.jpg)
![Dan Kennedy’s USP Question [unique selling proposition]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/09/dan-kennedy-usp-question-unique-selling-proposition-480x270.jpg)
![8 Ideas to Bust Burnout & Avoid Boredom [for copywriters & other human beings]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/09/ideas-to-bust-burnout-avoid-boredom-copywriters-freelance-480x270.jpg)
![Lead the Buyer [Dan Kennedy + Jay Abraham + Roy Furr]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/09/lead-the-buyer-dan-kennedy-jay-abraham-roy-furr-strategy-of-preeminence-funnels-480x270.jpg)
![What People Buy [counter-intuitive truth]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/09/what-people-buy-marketing-selling-business-product-creation-480x270.jpg)
