This is a really easy technique from hypnosis that will make your copywriting more powerful… It involves the imagination… And how you can capture… And direct the imagination… In a way that will make your marketing copy more engaging. It’s really simple once you get...
This is a powerful lesson in how to make more money with your marketing… Admittedly, I don’t talk about this stuff as often as I should. Because I know much of my list is copywriters who want to talk about copywriting. But there’s an old rule in direct mail and direct...
Some emotions make people take action — others make them shut down… In tomorrow’s BTMSinsiders Monthly Insiders Call (included with membership) I’m sharing brand-new content I’m calling The Hot SECS Method for More Emotional Copywriting. It’s a new and proprietary...
“Timid salesmen have skinny kids…” It’s one of those books where you really only need to know the title to get 80% of the value. (It was by Zig Ziglar.) There was a comment on one of my YouTube videos the other day. It was from someone a little timid about promising...
David Ogilvy once did something he called “diabolical”… In fact, it led to him BURNING an advertisement he’d created for a client. I know, sounds crazy, right? But honestly… He’s not alone in calling this copywriting method controversial. It’s been used and abused by...
I heard something you might find controversial… “It’s easier to write a control, writing to an audience of women, if your VSL or sales letter is in a man’s voice.” They weren’t talking about how people should respond. They’re talking about what people are actually...
If you’re a BRAND-NEW beginner to copywriting, what do you NEED to know? I spend so much time talking about advanced, next-level copywriting breakthroughs… That I admittedly NEGLECT new copywriters and the “Copywriting 101” basics. I know. But that doesn’t mean I...
Why do regular people do such strange things? I mean, people behave in some really unexpected ways sometimes… — Some polls for the US election projected a landslide victory for Biden — but as I write this the race is still undecided (the only thing clear is that the...
This is why we learn marketing, copywriting, sales, and persuasion… … At least, if you’re anything like me. You have a sense of destiny. Of wanting to be independent. Of wanting control over your life and where you’re going. And the ability to generate results on...
Does direct response marketing work for brands and branded products? That’s today’s subscriber question… — Roy, A lot of the direct-response ads I see are for things that are essentially unbranded. The selling comes from the emotion of the prospect rather than brand...
Oh no he didn’t! I got a 4-star review for my Story Selling Master Class?! The headline for the review was… “Honest review (starting with the negatives)” … And then he went on to say my training was UGLY! (Okay, “plain-looking.”) … And he said he wanted to...
Is this one thing the most powerful productivity hack? I’ll admit, I haven’t been as productive recently as I’ve wanted. Or, maybe I want to say… I haven’t gotten as much DONE as I’ve wanted. Because I’ve been doing plenty of work… I’ve been plenty busy. But when I...
I want to show you how to frame ideas using NLP copywriting… This is a hugely-important concept. Imagine a piece of art. That art could be stuck to the wall with thumb tacks. Or you could find or build the perfect frame for that art. That presents it in just the right...
Emotions are everything in selling… You’ve heard it repeated too many times already — and here it is yet again. People make emotional decisions, then justify them with logic. The better you understand and can wield emotions in your copywriting and communications, the...
They literally asked me how to SCAM customers through copywriting! This subscriber clearly doesn’t know my work. Because when I asked them to share their biggest challenge or question I could respond to with a video, here’s what they asked… “How to write scam product...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Make me VIBRATE! [high-arousal emotions in copywriting]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/11/High-Arousal-Emotions-Copy-That-Vibrates-Thumb-480x270.png)
![Controversial Copywriting Method [David Ogilvy’s diabolical deed]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/11/Controversial-Copywriting-David-Ogilvy-diabolical-deed-Thumb-480x270.png)
![Are you a WARRIOR fighting for your prospect’s best life? [copywriting+archetypes]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/11/Warrior-Archetype-and-Marketing-Voice-Thumb-480x270.png)
![Your Secret Desires [why we behave in unexpected ways]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/11/Secret-Desires-and-Marketing-Thumb-1-480x270.png)
![Direct Response for Brands [does it work?]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/11/direct-response-for-brands-does-it-work-480x270.jpg)
![One Thing to Do Now to Maximize Productivity [performance hack]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/10/one-thing-productivity-hack-maximize-productivity-performance-480x270.jpg)
![NLP Copywriting: Buy vs. Invest [frame control]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/10/nlp-copywriting-frame-control-buy-invest-480x270.jpg)
![Emotional Copywriting using The Wheel of Emotions [free download]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/10/emotional-copywriting-wheel-of-emotions-free-download-direct-response-480x270.png)
