Have you ever let a client talk you down on fees? Today I went deep on why you should never negotiate the fee for your expert services. — Why copywriters, consultants, agencies, and other expert service providers should never, ever let a client negotiate their fee...
Have you ever written an email or ever piece of copy that just didn’t connect or flow? You knew somehow working in a story in the beginning would get readers more engaged. You knew to make sure you still asked for action at the end. But in the middle, you got lost....
Here’s why Positive Thinking doesn’t work… Have you ever thought “But I just need to think positive about this…” and hoped that if you did, everything would change for the better? Did it? Have you been “thinking positive” about this whole coronavirus crisis? Is it...
What are the fee and deal options to getting paid as a copywriter? Today I recorded a quick video to share the 4+1 main ways copywriters can get paid. And yes, that includes royalties. I share pros and cons of each approach, and how depending on where you’re at, all...
Everything you know about copywriting “power words” is wrong… We were taught they work. We were taught they get attention. We were taught they get engagement. We were taught that good copy NEEDS power words to make the sale. (There’s a whole list of ‘em that I am...
I just got incredible CLARITY on this idea… — It involves levels of consciousness. — Plus the emotional arc of great marketing, copywriting, and other persuasive messages. — And a very straightforward model for how you can connect them. Done right, your marketing...
What kind of copy should you write for clients — especially if you wanna make the big bucks? This common question has an easy answer — that I shared in today’s video issue. Here’s the reader question that prompted it… — Roy, My biggest challenge is deciding what kind...
Good times make us lazy marketers and copywriters… In boom times — especially near the peak — selling becomes easy. People are feeling rich. Feeling flush with cash. Like the good times will go on forever. You can practically just make any promise you want, and...
Great marketers and salespeople are great storytellers… Marketing as we know it maybe goes back a few hundred years. Persuasive communication, a few thousand years. But humans have told stories since the beginning of time… — Ug hit mammoth with spear. Mammoth hurt,...
I’m NOT hiding under a rock here (although I am hiding in my house)… I see what’s going on. We’re all in lock down. Most of the in-person economy has come to a standstill. There are huge challenges and obstacles. There is extreme difficulty. And I’m seeing many...
Why the heck am I telling more and more marketers to STOP writing “like a copywriter?” This came up yet again after I published yesterday’s video on Writing Copy in your Client’s Voice. It’s come up again and again when I do copy reviews. And if there’s one big piece...
How do you write copy in your client’s voice? In today’s video, I share the story of how A-list copywriter Parris Lampropoulos actually thought Brian Kurtz wrote the copy for Titans of Direct Response — even though I wrote it in Brian’s voice. And I share my #1 secret...
I want to bust a big myth about webinars here… If you think you need some incredible script or to be Ron Popeil (“It slices! It dices!”), what I share in this video may make you think again. I share my #1 takeaway from my very first client webinar campaign. We...
If you want to become a great copywriter, marketer, or salesperson, you have to go deep… You go beneath the surface needs and wants of your market. You go way deeper than features and benefits. You tap into the deep emotional needs of your prospect. Connect with them...
Should copywriters use a swipe file? In today’s video I share a real-life story of the copywriter who yelled at me… Then called my client’s customer service line to complain about me… And finally got a hold of my boss to file a formal grievance… When I called HIM...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Should you just GIVE UP on your dreams? [during coronavirus lockdown]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/04/S1VVCpDQ3U4-480x270.png)
![My #1 takeaway from a $400,000 client webinar [before you do another webinar, watch this]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/04/webinars-that-sell-case-study-campaign-480x270.jpg)
![Do you use a swipe file? [copywriting]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/04/0edq3dTgqMM-480x270.png)