This is one of those “one weird tricks” that’s really not that weird… It’s also not that much of a trick. It’s a really simple thing to do. That will help you get clients much easier. Good clients probably won’t even become...
“Story leads” are working well this year… I’ve seen a ton of copywriters talking about it online. Open your sales letter, VSL, or other piece of marketing copy in the middle of a story. Then loop that story into your sales pitch. And it just works. Maybe as well as...
This question makes you a selling superstar… “Why should I, your perfect prospect, choose to do business with you… Over every other option available in the marketplace… Including doing it myself, going with a competitor, or doing nothing at all?” I know I got it...
I didn’t want to take this question seriously… Because when you ONLY focus on the money, you’re often misguided… Not only that, that path seldom takes you to where you really wanted to go. (That is, if you’re just dreaming about getting rich, you often stay broke, or...
At some point, every high-performer faces burnout… And when you’re not in burnout mode, you’re trying to avoid boredom and your work getting stale. I don’t think burnout and boredom are completely avoidable. But I do think there are things you can do to make them less...
You need to be the leader… You need to be the adult in the room… You need to have an intention of where you want the buyer to go — and you need to setup the system and create the path to get them there. This is so consistent among people that actually build EXPERT...
Buying behavior is NOT logical… If you sit down and think about what people SHOULD buy… Based on logic and rationality… You’re going to come to a conclusion that’s about 180-degrees opposite of what actually happens in the real world. (That’s usually the case when you...
You’re nothing but a commodity service… If you’re listing your services on job sites… Categorizing yourself alongside everyone else that does those services… And essentially promising the same things… You’ve lost before you started. That’s the essential problem that...
You could have a fortune at your fingertips… This is a really basic lesson in lead generation. One that might seem too basic at first blush. And yet, even highly-successful businesses and smart marketers miss this sometimes. And by correcting it, you could uncover a...
This might make you uncomfortable… What you’re about to see in today’s video… Might make you realize that you’ve spent THOUSANDS of dollars pursuing the wrong goal. (God forbid if it’s more.) It doesn’t make you a bad person. But it might mean you’re in the wrong...
This is a very different video than I usually make… It’s not really about marketing, copywriting, sales, or business at all. But it’s incredibly useful to every marketer, copywriter, salesperson, business person, and entrepreneur — as well as every other human being....
I’m a total marketing nerd… I know because when I have an idea… A discovery… A realization… Like I share in today’s video… I can literally feel my heart palpitate. My blood races. I get excited. Like Marty Edelston from Boardroom used to say about great copy, “It...
Today’s video is crazy… Because if you pay close attention… You’ll see me have a total epiphany, “live” on air… That’s the nature of these unscripted videos. I know what I’m going to say — kind of. I know what I want to talk about. But as I start talking, sometimes I...
This one question will help you close more clients… It’s a way to shortcut so much of the consultative selling process… Where you’re on the line with a prospect… Figuring out what they’re up against… And how you might help them. If you develop rapport — and they’re...
He asked for a refund, but he never expected my reply… So I had a guy write to ask me for a refund on his first month of BTMSinsiders membership. Not because he thought my training was bad. (He actually was getting a lot of value from it.) But because he wanted to...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...