Today’s video is crazy…

Because if you pay close attention…

You’ll see me have a total epiphany, “live” on air…

That’s the nature of these unscripted videos.

I know what I’m going to say — kind of.

I know what I want to talk about.

But as I start talking, sometimes I connect the dots in some really strange (and powerful) ways.

The main topic of today’s video is writing fresh copy about the same old subject…

It came from a subscriber question from Jurica, who asked…

“Roy, can you give me any advice on how and where to find inspiration for monthly copywriting on the same subject?”

And I opened up the cheat sheet from my June 2020 BTMSinsiders Monthly Insiders Call — on Email Copywriting Prompts…

Then I shared how you could use those 31 prompts…  NOT just for email…  But for any and all copy you want to write.

To ALWAYS stay fresh.  To ALWAYS have a new angle to write about.  To ALWAYS be able to write about the same subject without it growing too tired — either in your eyes, or in the eyes of your market.

I can’t just give away all 31 prompts — those are for my Insiders who have the BTMSinsiders All-Access Pass

But I did walk through the 7 categories with examples from each category…

Demonstrating how to use them to write fresh copy…

The crazy moment in the middle was…

… About halfway through, I had a total epiphany.

I’m going to make another video about it.  To give it its full due.

But basically I identified a brand new approach to connecting the market’s (or prospect’s) current state of awareness…

To the main “hook” you need to use in your selling message…

No matter where they’re at.

Yes, it’s still relevant to the “writing fresh copy” — but it was also just a bit of a diversion, so it only got a moment in the middle.

Today’s video will give you a complete answer to the writing fresh copy question…

And a teaser of what’s coming, too.

Watch now.

Yours for bigger breakthroughs,

Roy Furr





More Resources:

Monthly Insiders Calls (June 2020 was on the 31 email copywriting prompts)

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