This is a powerful lesson in how to make more money with your marketing… Admittedly, I don’t talk about this stuff as often as I should. Because I know much of my list is copywriters who want to talk about copywriting. But there’s an old rule in direct mail and direct...
Some emotions make people take action — others make them shut down… In tomorrow’s BTMSinsiders Monthly Insiders Call (included with membership) I’m sharing brand-new content I’m calling The Hot SECS Method for More Emotional Copywriting. It’s a new and proprietary...
I DO NOT use any NSFW language in this video… However, I would recommend you avoid going to look for the song I reference, if you are sensitive to that sort of thing. There’s a song released by the band Tool back in 1996… And it’s intentionally very offensive. It...
How do you market your small business on a limited budget? That’s the basic question I got from one of my subscribers… And I can tell you — too many entrepreneurs get this WRONG! They get bad advice… From people who are serving their own interests (not the...
“Timid salesmen have skinny kids…” It’s one of those books where you really only need to know the title to get 80% of the value. (It was by Zig Ziglar.) There was a comment on one of my YouTube videos the other day. It was from someone a little timid about promising...
David Ogilvy once did something he called “diabolical”… In fact, it led to him BURNING an advertisement he’d created for a client. I know, sounds crazy, right? But honestly… He’s not alone in calling this copywriting method controversial. It’s been used and abused by...
Here’s a simple way to grow your client business… If you need more clients, there’s a simple thing you can do every day. This is the best way I know to make sure you’re constantly getting in front of your clients. It’s adaptable, too. Whether you’re trying to get your...
I heard something you might find controversial… “It’s easier to write a control, writing to an audience of women, if your VSL or sales letter is in a man’s voice.” They weren’t talking about how people should respond. They’re talking about what people are actually...
If you’re a BRAND-NEW beginner to copywriting, what do you NEED to know? I spend so much time talking about advanced, next-level copywriting breakthroughs… That I admittedly NEGLECT new copywriters and the “Copywriting 101” basics. I know. But that doesn’t mean I...
They won’t buy until THIS is true… Why is it that some prospects almost don’t need you to sell them at all… While others can be presented with a clear, obvious, and superior solution to their problem or challenge and still not buy it? Even if they’re both in the...
Why do regular people do such strange things? I mean, people behave in some really unexpected ways sometimes… — Some polls for the US election projected a landslide victory for Biden — but as I write this the race is still undecided (the only thing clear is that the...
This is why we learn marketing, copywriting, sales, and persuasion… … At least, if you’re anything like me. You have a sense of destiny. Of wanting to be independent. Of wanting control over your life and where you’re going. And the ability to generate results on...
On election day here in the US — with tensions running high — I wanted to share a different message… No marketing… No business… Only a reminder of our shared humanity. Watch now. Yours for bigger breakthroughs, Roy...
Does direct response marketing work for brands and branded products? That’s today’s subscriber question… — Roy, A lot of the direct-response ads I see are for things that are essentially unbranded. The selling comes from the emotion of the prospect rather than brand...
Oh no he didn’t! I got a 4-star review for my Story Selling Master Class?! The headline for the review was… “Honest review (starting with the negatives)” … And then he went on to say my training was UGLY! (Okay, “plain-looking.”) … And he said he wanted to...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Make me VIBRATE! [high-arousal emotions in copywriting]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/11/High-Arousal-Emotions-Copy-That-Vibrates-Thumb-480x270.png)
![Controversial Copywriting Method [David Ogilvy’s diabolical deed]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/11/Controversial-Copywriting-David-Ogilvy-diabolical-deed-Thumb-480x270.png)
![Need Clients? Do This… [Client Pomodoros]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/11/Need-clients-Do-this-client-pomodoro-Thumb-480x270.png)
![Are you a WARRIOR fighting for your prospect’s best life? [copywriting+archetypes]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/11/Warrior-Archetype-and-Marketing-Voice-Thumb-480x270.png)
![Your Secret Desires [why we behave in unexpected ways]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/11/Secret-Desires-and-Marketing-Thumb-1-480x270.png)
![Direct Response for Brands [does it work?]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/11/direct-response-for-brands-does-it-work-480x270.jpg)
