Does direct response marketing work for brands and branded products?
That’s today’s subscriber question…
—
Roy,
A lot of the direct-response ads I see are for things that are essentially unbranded.
The selling comes from the emotion of the prospect rather than brand equity.
I get that, but here’s my question: Can the principles of direct response be applied to branded products? What are tactics for that? Why don’t you see it done very often?
Thank you!
J
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I actually think this gets at a big misconception…
I reveal that — and my answer to the question — in today’s video.
Yours for bigger breakthroughs,
Roy Furr
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