This is a really powerful way to think about irresistible offers…

It’s not just what you’re helping your prospects get.

It’s not just about the results, the outcome.

It’s about what you’re reducing or eliminating in their journey toward getting that result.

This layers in multiple motivations, to move them toward purchase.

And it will absolutely increase your sales and profits if you apply this.

(And yes, this applies just as much to selling professional services like copywriting as it does to any other product or service.)

Make Your Offer Irresistible! [Less of X, More of Y] 

Yours for bigger breakthroughs,

Roy Furr

– – –  Episode Links  – – –

Irresistible Offers: Designing Offers for Maximum Sales & Profits

BTMSinsiders: Streaming Library of Copywriting and Marketing Courses

Jeremy Pope High-Ticket Sales Interview

– – –  More from Roy  – – – 

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Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers