If you want to persuade, to sell, to inspire your prospect to take action, you have to understand them…

Not external, demographic data.

Not all the measurable stuff that might show up on a survey or census.

You need to know their innermost thoughts and feelings.

How do they experience the world?

What do they REALLY want?

And importantly, what do they want to get away from as fast as possible?

In today’s episode, I share my 3D-3F Framework for knowing your market on this DEEP level.

If you want to know exactly what will move your market to take action, this is it…

Market Research for Copywriting

Yours for bigger breakthroughs,

Roy Furr

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Emotional Direct Response Copywriting

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Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers