Here’s a little tip to increase sales…
It came up in a half-day consultation with a client…
But here, I present it as a principle that works across the board, in any business.
It’s NOT a copywriting tip — it’s a marketing strategy decision.
It’s easy to implement, and doesn’t require any special skills.
And I even share two specific stories from two marketing legends demonstrating its use…
… How Dan Kennedy uses this to get more conference attendees, and…
… How Clayton Makepeace and I used this and made a small fortune in sales for our client together.
I warn you, it might seem stupid how simple it is — but you will make less money if you underestimate its power!
A really simple way to increase sales… should NOT work this well!
Yours for bigger breakthroughs,
Roy Furr
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Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
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