Here’s a little tip to increase sales…

It came up in a half-day consultation with a client…

But here, I present it as a principle that works across the board, in any business.

It’s NOT a copywriting tip — it’s a marketing strategy decision.

It’s easy to implement, and doesn’t require any special skills.

And I even share two specific stories from two marketing legends demonstrating its use…

… How Dan Kennedy uses this to get more conference attendees, and…

… How Clayton Makepeace and I used this and made a small fortune in sales for our client together.

I warn you, it might seem stupid how simple it is — but you will make less money if you underestimate its power!

A really simple way to increase sales… should NOT work this well!

Yours for bigger breakthroughs,

Roy Furr

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Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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