What does your customer actually experience as they buy from you?
One of my most powerful tools as a marketer is my ability to completely flip my perspective…
So I’m no longer thinking like the copywriter or marketer…
And instead I’m imagining what it’s like to go through whatever marketing process I’ve built as a prospect or buyer.
What happens first? Second? And then what?
What’s my actual user experience like?
And how does that contribute to or take away from my decision to buy or not?
Today’s episode is probably one of those that won’t get as many views, because it’s not some silly little hack to get your first copywriting client. Or some other similarly titillating topic to smack you with a jolt of dopamine.
But this is what makes real money in marketing — so the folks who watch it will probably be the ones who make a lot more money in the long run.
Will that be you?
Yours for bigger breakthroughs,
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