If you want to build a great business, you must SIMPLIFY…
Your prospect wants something.
They want a specific result or outcome.
They have a problem they want to have solved.
And they think that result or outcome or solution is complicated.
They don’t think it’s simple.
Even if there are other solutions in your market, those solutions are probably too complicated.
If you can build a simpler solution, you have an advantage — and this advantage tops almost any other advantage.
Because of our inherent desire to want things faster, easier, cheaper…
It’s the simple solutions that we’ll choose over the complex — all else being equal.
Today’s video is a reflection that came out of the framework I taught in Backwards Facebook Ads Copywriting…
That ties in directly with the big idea behind Richard Koch’s book, Simplify…
And the stories of Apple’s and Facebook’s successes, among so many other great brands.
Yours for bigger breakthroughs,
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