The client only wants to pay you if you “beat the control” — should you take it?
Saw a discussion on Facebook today.
It was a question from a copywriter who had a “beat the control” opportunity.
They were curious whether or not they should take it.
On one hand, it was a foot-in-the-door opportunity with an ideal client…
On the other hand, it represented the potential for doing weeks’ worth of work and NOT GETTING PAID.
I’ve been wanting to record a video about these beat the control challenges…
But I was only going to talk about what they were.
… Like, a boring definition. (That’s why I hadn’t done it yet!)
This question added a whole new dimension to the topic.
And allowed me to talk about all the questions you might ask…
The opportunity…
The risks…
The considerations…
How I’d make the decision…
And a whole lot more.
It ran long — more than 23 minutes — but I believe it’s a pretty epic breakdown of what these opportunities are and how you might go about deciding whether or not they’d be a fit for you.
Yours for bigger breakthroughs,
Roy Furr
Links related to this video:
Copywriting Royalties and Pay for Performance (including Copywriter Contracts bonus)
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