Consumer desires drive buying behavior…
The better you understand YOUR SPECIFIC CUSTOMER’S desire, the more likely they are to buy.
Because — paraphrasing the late, great Gene Schwartz — you don’t create desire, you only harness it.
Which means you have to understand it…
You have to know what they desire better than the prospect or consumer knows it themselves…
Be able to speak to it…
And then eventually connect that back to your product, service, or offer.
Today I’m bringing you a brand new model for consumer desire…
Tapping into the big 3 subjects — health, wealth, and relationships — and then taking you on a wild journey with the white board…
To give you a brand new perspective on understanding desires…
How they’re not always obvious…
How they play into each other…
How they relate to our different ways of experiencing and being in the world…
And a whole lot more than I can encapsulate in this description.
If you love gimmicks and tricks and tactics and superficial hacks, this will not appeal to you.
But if you like the DEEP stuff that installs a brand new understanding of what it takes to create marketing and business success, you’ll find this the most valuable video I’ve put out in a long time.
Yours for bigger breakthroughs,
Roy Furr
Links related to this video:
Get ALL of Roy’s copywriting and marketing training