So you’ve got some writing skills — does that make you a copywriter, too?
And if you’re a marketer or entrepreneur looking to hire a copywriter, can you just hire your niece or nephew with a degree in creative writing?
Well… Not quite.
There’s a critical difference between writing… And writing COPY.
Today’s video is a response to this subscriber question…
I’m curious what your thoughts are on how to go from just writing to copywriting.
Also, what do excellent copywriters do that makes them excellent?
And I actually answer BOTH questions — including the bit about what makes a copywriter excellent — in one quick video.
Yours for bigger breakthroughs,
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