From WRITER to COPYWRITER [the difference]

So you’ve got some writing skills — does that make you a copywriter, too?

And if you’re a marketer or entrepreneur looking to hire a copywriter, can you just hire your niece or nephew with a degree in creative writing?

Well… Not quite.

There’s a critical difference between writing… And writing COPY.

Today’s video is a response to this subscriber question…

—

Roy,

I’m curious what your thoughts are on how to go from just writing to copywriting.

Also, what do excellent copywriters do that makes them excellent?

Thanks!

Susan

—

And I actually answer BOTH questions — including the bit about what makes a copywriter excellent — in one quick video.

Yours for bigger breakthroughs,

Roy Furr

Links related to this video:

Get Roy’s book, The Copywriter’s Guide to Getting Paid

Get access to ALL of Roy’s copywriting and marketing training

Subscribe to Roy’s YouTube channel

"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely.
It's the easiest way to become "untouchable" in your field.
Watch this 4:17 video now to learn the secret.

What Is Breakthrough Marketing Secrets?

Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.

In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.

He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.

Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...

Showing YOU how to use them and profit!

Archives