Today, I answer this subscriber question…


My biggest challenge is figuring out how to build enough trust and credibility in my sales letter or webinar when the product is new and I have no testimonials.

That is, I have a new product, so: how can you compensate for the lack of testimonials in the copy?

Thank you very much,


What you’ll learn when you watch today’s video…

Testimonials barely scratch the surface of all the ways to build trust!

I riff on at least 6 other ways to build trust and believability, that are NOT testimonials — and yes, they work for new products.

But even before I get to those…

I ALSO share a secret to getting testimonials that I’ve used with great success — and yes, it works for new products.

If you’re willing to stretch your mind and imagination a bit, you’ll quickly realize just how many opportunities for trust-building you have.

… Even for new products!

Watch now.

Yours for bigger breakthroughs,

Roy Furr

PS: I’m switching up Mailbox Mondays.  My queue of questions got so long I was never going to get through it.  So now I’m only pulling from the most recent questions. If it’s been more than a couple weeks since you submitted a question and it hasn’t been answered yet, you can definitely submit again here.

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