If facts don’t sell, feelings do, right?

Not so fast.

Because feelings are important.

In fact, you’ve probably heard the expression repeated so many times it’s trite…

“People buy on emotion and justify with logic.”

But that’s not even it.

At least, not with the most persuasive selling messages.

Because there’s something even deeper at play.

I’ve just finished the audiobook, How To Have Impossible Conversations…

And this is probably one of the most powerful sales books I’ve ever read — even though it’s not about sales at all.

It’s about conversations that take place between people on two completely different ends of the spectrum on topics like politics or religion.

And how they can find middle ground — even, how one party may create complete belief-change in the other.

In today’s video, I share a quote that struck me as incredibly profound…

About why facts barely scratch the surface when it comes to persuasion.

And what is far more powerful than facts and even feelings.

And specifically, how to use this to create a connection in your selling situation (one-on-one or through one-to-many marketing).

Plus, a bonus tip…

I share an imagination exercise.

This positions and frames your entire sales conversation in the right way from the beginning.

To have your prospect immediately feel like you’re on their side.

This one bit of imagination is — in my experience — more powerful than memorizing 100 of the classic “sales closing techniques.”

Watch today’s video for both…

Yours for bigger breakthroughs,

Roy Furr