I’m a bit of a productivity and time management system junkie… At the very least I want to understand them, to see what I can borrow for my own approach… Sometimes I try them — to see if they work better than what I have… And usually, I end up dropping them or...
Is this one thing the most powerful productivity hack? I’ll admit, I haven’t been as productive recently as I’ve wanted. Or, maybe I want to say… I haven’t gotten as much DONE as I’ve wanted. Because I’ve been doing plenty of work… I’ve been plenty busy. But when I...
This has been a HUGE productivity breakthrough so far… I recently discovered a question I can ask myself — and answer every morning in my journal — that serves as a compass for my day. It makes it far easier to stay focused… Easier to stay on-purpose… I’m...
You need to be the leader… You need to be the adult in the room… You need to have an intention of where you want the buyer to go — and you need to setup the system and create the path to get them there. This is so consistent among people that actually build EXPERT...
I love rediscovering hidden treasure. Someone “liked” an old Facebook post of mine from 2016, in the group The Gary Halbert Copy Club. And I may or may not have ever published this as a Breakthrough Marketing Secrets article. But even if I did, it’s been years — so I...
I used to HATE the idea of a checklist… I explain my transformation in today’s video. I thought it was a terrible constraint on my skill and creativity. But now I love them so much I’m sharing them. Like I did earlier this week, sharing my 3 Must-Have Checklists For...
Have you ever missed a deadline… Or spent an hour being less productive than you wanted to be… Or just planned too much work in too little time… And felt terrible about yourself? If so, today’s video is for you. It’s kind of raw and off-script. But I think it’s also...
We all benefit when we sit down and think… Even more so when it involves getting thoughts out of our head, turning them into things. You can use a journal. (I’m a fan of this one.) You can use a brainstorming app. (I like mind maps but I’ve recently been using...
Today I wanted to share my top productivity hack… As you’ll see in today’s video… It’s a really simple strategy from Getting Things Done by David Allen. It takes 30 to 60 seconds to implement, on whatever project you’re working on. And it gives you an immediate boost...
Every market is cluttered and competitive… Every bit of media is full of ads. Every prospect can easily find and compare you to your 15 closest competitors. So… How do you stand out? How do you get and keep their attention? And how do you translate it into them taking...
Too many people practice fake productivity… This is when they get a lot of “stuff” done… But they never really accomplish anything. Call it busywork. Call it spinning your wheels. Call it whatever you want. Dan Kennedy called it “activity masquerading as...
This is some of the best copywriting career advice I ever got from Clayton Makepeace… With his recent passing, I’ve been running a mental catalog of all the tips and insights I got from him, that I’m grateful for. I wrote an earlier version of this article almost 6...
If you want to become a great copywriter, marketer, or salesperson, you have to go deep… You go beneath the surface needs and wants of your market. You go way deeper than features and benefits. You tap into the deep emotional needs of your prospect. Connect with them...
What do marketing and copywriting clients want TODAY? Today, another video issue. I was already planning on doing more videos, and with the shutdown and homeschooling and plenty of work on my plate I’m finding they’re a great way to deliver more value — fast — in a...
I’m running paid ads right now… … And I’ve been called a “parasite.” The following are my thoughts on this criticism, and the ethics of selling now. Here we are in the middle of the coronavirus crisis… Thousands of people have died. Hopefully that number doesn’t...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...