Replicate your best salesperson through advertising…

Today’s issue is a bit of a “hot seat.” A reader wrote in with a question, and I’m approaching the answer from a few different angles, looking at all the best approaches to solving the challenge he’s facing. And remember: to have you question answered in an upcoming...

The new style of conversational copy…

I H8 when PPL use TXT MSG abbreviations LOL… (Seriously.  I use proper grammar and punctuation in nearly all my texts.) And dude, yer slang is killin’ me… But let’s keep it real… This is how people talk. And especially, this is how they write online. Yes, in...

The difficult economics of selling subscriptions…

I have a love/hate relationship with selling subscriptions… I’ve been in the subscription business, in one form or another, since 2005. There’s nothing like it for the recurring revenue and predictability it provides. But, subscriptions can be really hard to sell…...