Okay, so direct mail automation is crazy-cool technology… It used to be that if you wanted to send direct mail, you’d have to either seal and stamp everything yourself (a HUGE time-suck)… Or you’d have to send thousands of pieces of mail at a time, MINIMUM....
When’s the last time you got a hand-written note? Maybe for your birthday. But even then, they’re rare. And cherished. That’s why when a hand-written note shows up in the mail, 99.2% of people open them. (Seriously, who are the other .8%?!) Just in case you don’t...
A good upsell is an easy way to make a lot more money from the same customers, same ad spend, same traffic… You can generate a lot more sales and revenue without spending another dollar on advertising or traffic… In fact, a good upsell — vs. no upsell or a bad one —...
David Deutsh is one of the modern masters of copywriting… When Brian Kurtz was putting together the Titans of Direct Response, he wanted to do a panel discussion featuring his “Mount Rushmore of Copywriting.” These were the best of the best, from Boardroom’s biggest...
If you want to write better copy, faster, you’ll love this lesson. I first heard it from Dan Kennedy, back in 2009… Where he explained, from stage, how he spent just 3 days creating a huge direct mail campaign… That earned him a copywriting fee in the high-5- or...
David Deutsch is one of the greatest copywriters working today… An A-lister among A-listers. He has personally written copy that has generated over $1 billion in sales, often $29, $39, $49 at a time. He came up in the heyday of direct mail, working on sales letter...
Apple went to war with Facebook, now Google’s waving the surrender flag… And within the next 12 months, everything we know about how to create successful advertising online is going to change dramatically. You’ve probably heard about Apple killing the Facebook pixel...
Writing bullets, fascinations, and teasers is one of the most valuable copywriting skills… And reading the copy on the outside of your junk mail is a great place to get examples! SIDE NOTE: When someone ask me what I do for a living, I tell them I “write junk mail.” ...
This is a powerful lesson in how to make more money with your marketing… Admittedly, I don’t talk about this stuff as often as I should. Because I know much of my list is copywriters who want to talk about copywriting. But there’s an old rule in direct mail and direct...
Dan Kennedy called it “The Event of the Decade.” It was Brian Kurtz’s event, The Titans of Direct Response. Brian put it together — with Dan as co-producer — as a memorial event for his dear friend, mentor, and founder of Boardroom, Inc., Marty Edelston. Under Marty —...
Is there a difference between “direct response copywriting” and “conversion copywriting”? And if so, why the heck would that be important to you? Here’s a hint: there is a difference, and there isn’t. Being a conversion copywriter implies that you’re a copywriter...
“Let’s write a swimming pool.” In February 1990, Paul McCartney busted a big Beatles myth. In an interview with Rolling Stone, he said… “Somebody said to me, ‘But the Beatles were anti-materialistic.’ That’s a huge myth. John and I literally used to sit down and say,...
“I despise long and overly-long copy.” That was her entire response to yesterday’s article, on how to get good at copywriting. Yep. That’s all her email said. Hit reply. Type one sentence. Hit send. First I wanted to fight her on it. But that’s a bad idea. Which...
This will help you close more sales… This is one of those core, foundational principles to effective selling. It’s not a flashy tactic. But, as you’ll see in a minute, it can also be applied tactically or as a technique in nearly every selling situation. Have you...
I want to help you make 2020 your most successful year yet! And for most marketer-entrepreneurs, that’s going to include getting more clients. Whether you’re a copywriter, agency, consultant, or coach — or involved with whatever other client-serving business… Clients...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...