The difference between success and failure in copywriting

I had an epiphany during a copy review today… It was about juxtapositions. That is, putting two ideas, concepts, or outcomes alongside each other for comparison. This was a big one… We were talking about saving and taxes in retirement… And we realized there are two...

What actually creates marketing profits?

Everything comes down to the right principles… If there’s one BIG lesson you can take away from reading Breakthrough Marketing Secrets, it’s that understanding the core principles of marketing and business will get you about 90% of the way to success. Applying them in...

How to write video sales copy…

Let’s start with the obvious: the world is going to video… Text-on-page sales copy is still critically important.  Sometimes to supplement video.  Sometimes instead of.  Sometimes in places where video just doesn’t work (for now).  And even when you have a video,...

Estimating project timelines [marketing project management]

ail “How long will this project take?” It sounds like a simple enough question.  At least on the surface. It’s actually anything but. My thoughts below… Remember: today is Monday, the day I open up the mailbox and answer your questions. To have your question answered...

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