Closing cold leads: the ultimate growth strategy

There are two fundamentally different paths to success in a service business… The first is to find and close all the hot leads… The second is to sell to everyone else… Closing hot leads: The lazy copywriter’s way to riches? Again, copywriters make great punching...

How to use LinkedIn to get clients…

Nearly 100% of the time I’ve been approached on LinkedIn, they do it wrong… I frequently get approached by people on LinkedIn, who want me to hire them.  For a whole mix of things.  Mostly business services (like writing), and sometimes even as a contractor/employee....

Why brands are BS and personalities win…

People don’t buy brands… Well, that’s not totally true.  In a market where it’s one big faceless brand fighting against the next, you might develop a brand preference. For example, the cars market. Most major automakers — with one exception — are faceless brands. A...