Marketing Secret Weapon: Audience Segmentation

f you don’t get this, you’re becoming expendable… You don’t necessarily have to develop the technical ability to pull it off… In fact, marketers and business people who understand principles and strategies will forever be more valuable than the people who can follow...

Get leveraged income streams with copywriting…

So, you wanna make more money? In the world of work, there tends to be a division into two economies (with a hat tip to Dan Sullivan of Strategic Coach for this distinction). First, there’s the time and effort economy.  This is where most employees and even many...

Be a better copywriter with CONTEXT

“Sales letters don’t live in a vacuum…” I’ve written and said it many times. Today, someone challenging me to go deeper — and explain my meaning behind the maxim. Remember: it’s not Monday, but I’m doing a week of Mailbox Monday issues. That’s where I answer YOUR...

How to generate leads through direct mail…

Have you ever tried to generate leads through direct mail? Today’s Mailbox Monday is my response to a question about this very topic. I’ll give my specific take, and you can use it as inspiration or direction toward your next lead generation effort. Remember: Every...

Writing Bullets: Still The #1 Copywriting Skill?

“Writing bullets is the single-most important copywriting skill.” I still distinctly remember when Ken McCarthy told me that.  Ken was, for the uninitiated, the ORIGINAL internet marketing expert.  He put on the world’s first internet marketing seminar, in 1994, just...