How to generate leads through direct mail…

Have you ever tried to generate leads through direct mail? Today’s Mailbox Monday is my response to a question about this very topic. I’ll give my specific take, and you can use it as inspiration or direction toward your next lead generation effort. Remember: Every...

Writing Bullets: Still The #1 Copywriting Skill?

“Writing bullets is the single-most important copywriting skill.” I still distinctly remember when Ken McCarthy told me that.  Ken was, for the uninitiated, the ORIGINAL internet marketing expert.  He put on the world’s first internet marketing seminar, in 1994, just...

The deep, dark secret of every marketing genius…

Being a genius is hard… Ha!  That sounds so arrogant. But spare me the judgment for a minute, while I make my point. I got a message earlier today, from a reader.  He called me “dope.”  He said he’d bought my Copywriters Guide to Getting Paid book, and it’d been a...

New technology won’t make you a better marketer…

“Have you seen the new [insert software platform here]?” With that, the conversation is off to the races.  It’s the best thing since sliced bread.  It’s the long-awaited answer to our marketing problems.  It’s the last missing ingredient to make our funnels finally...

A formula for effective upsell copy…

So you’ve made the first sale — now how do you make the second? Funnels changed the entire economics of online marketing.  When you suddenly started adding offer two, three, four — up to however many — to the sequence AFTER the first sale, the economics of everything...