Billion-Dollar Copywriter David L. Deutsch [interview]

Billion-Dollar Copywriter David L. Deutsch [interview]

David Deutsch is one of the greatest copywriters working today… An A-lister among A-listers. He has personally written copy that has generated over $1 billion in sales, often $29, $39, $49 at a time. He came up in the heyday of direct mail, working on sales letter...

The Death of Retargeting [important!]

Apple went to war with Facebook, now Google’s waving the surrender flag… And within the next 12 months, everything we know about how to create successful advertising online is going to change dramatically. You’ve probably heard about Apple killing the Facebook pixel...
AOV Sabotage: How the wrong bonus can kill funnel upsells

AOV Sabotage: How the wrong bonus can kill funnel upsells

This is a powerful lesson in how to make more money with your marketing… Admittedly, I don’t talk about this stuff as often as I should. Because I know much of my list is copywriters who want to talk about copywriting. But there’s an old rule in direct mail and direct...
Direct Response vs. Conversion Copywriting: Which is better?

Direct Response vs. Conversion Copywriting: Which is better?

Is there a difference between “direct response copywriting” and “conversion copywriting”? And if so, why the heck would that be important to you? Here’s a hint: there is a difference, and there isn’t. Being a conversion copywriter implies that you’re a copywriter...
Why long copy works best…

Why long copy works best…

“I despise long and overly-long copy.” That was her entire response to yesterday’s article, on how to get good at copywriting. Yep.  That’s all her email said. Hit reply.  Type one sentence.  Hit send. First I wanted to fight her on it.  But that’s a bad idea.  Which...
This makes you magnetic to money, clients, success…

This makes you magnetic to money, clients, success…

This will help you close more sales… This is one of those core, foundational principles to effective selling. It’s not a flashy tactic.  But, as you’ll see in a minute, it can also be applied tactically or as a technique in nearly every selling situation. Have you...
Need leads + clients?  Do this first…

Need leads + clients? Do this first…

I want to help you make 2020 your most successful year yet! And for most marketer-entrepreneurs, that’s going to include getting more clients. Whether you’re a copywriter, agency, consultant, or coach — or involved with whatever other client-serving business… Clients...