Writing bullets, fascinations, and teasers is one of the most valuable copywriting skills…

And reading the copy on the outside of your junk mail is a great place to get examples!

SIDE NOTE: When someone ask me what I do for a living, I tell them I “write junk mail.”  It’s always good for a laugh, I don’t have to explain that I’m a “copywriter” not a “copyrighter,” and it often leads to a fun conversation.  Gotta give credit to A-list copywriter, BTMS subscriber, and one of my favorite novelists Richard Armstrong for that one!

I’ve gotten a run of good junk mail recently, and I picked out 3 with particularly good bullet/fascination/teaser copy on the outside.

For today’s video, I read my junk mail…

Then I reflect on what, in particular, made me like each piece of mail…

— Why I thought it was a good example worth sharing…

— What the hidden psychology and strategy is behind the copy (at least as I understand it)…

— What worked and was worth learning from it…

And I even drop some valuable side notes about both online and offline copy plus seasonal direct marketing strategy.

Even if you’ll never write a piece of direct mail in your life, there’s still valuable copywriting wisdom to be had here.

Watch now.

Yours for bigger breakthroughs,

Roy Furr

Links related to this video:

BTMSinsiders Monthly Insiders Calls — December 2020 was on Writing Powerful Bullets and Fascinations

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