Any experience is better than no experience… So many copywriters at the beginning of their careers just freaking spin their wheels! It’s so frustrating, to see from the perspective of someone who has been in the business for a while. You get these people who get...
It was incredibly awkward… This guy was one of the direct mail greats. A copywriter whose name you’d recognize. He was up on stage. And he’d just delivered a tremendous presentation about what worked in direct response. He spoke from experience. He had decades’...
Earlier today I sent out an email announcing a webinar on how to create webinars that sell… Here’s the registration link if you’d like to check it out. (It’s definitely filling quickly!) As you can imagine, I’m thinking a lot about webinar campaigns right now. And...
First, sometimes a little break goes a long way… We went on a family adventure this weekend. It was a 3-day camping trip with some good friends. Outside. In tents. At a state park. Lots of hiking. And Halloween activities, to boot! There was a pumpkin roll, down...
This is one of those lessons that stuck, that I use in all the copy I write… I first read it from Clayton Makepeace. I’m pretty sure he developed this when working alongside Tom Phillips at Phillips Publishing. Phillips Publishing was one of the giants of direct...
Once again, I’ve seen a reference to The Wall Street Journal’s “Two Young Men” letter by Martin Conroy… And, as usual, it’s cited as the most successful sales letter of all time. Which may or may not be true in the absolute sense. But there’s another seldom-told story...
I’ve been thinking about this a lot recently… It’s inspired by a private webinar I attended with Henry Bingaman and Marcella Allison. In it, they broke down the creative process behind a promo Marcella wrote and Henry copy-chiefed. (Here’s the webinar...
When marketing guru Dan Kennedy was in debt and collections agencies were chasing him, they did something interesting… This was long before he was the marketing guru we know today. He was a struggling entrepreneur, in a little over his head, and trying to make things...
We are all standing on the shoulders of a giant… I’ve talked about Eugene Schwartz many times before. And his book, Breakthrough Advertising. (A good starting point would be my One Big Idea video.) This book, beyond all others, truly gets at the core principle of...
I had an epiphany during a copy review today… It was about juxtapositions. That is, putting two ideas, concepts, or outcomes alongside each other for comparison. This was a big one… We were talking about saving and taxes in retirement… And we realized there are two...
Everything comes down to the right principles… If there’s one BIG lesson you can take away from reading Breakthrough Marketing Secrets, it’s that understanding the core principles of marketing and business will get you about 90% of the way to success. Applying them in...
Gary Halbert often taught that getting really good at marketing came down to two things… First, you have to understand behavioral psychology. That’s the study of how people behave. You know: Pavlov’s dogs, but with humans. You put a stimulus in front of people, how...
Let’s start with the obvious: the world is going to video… Text-on-page sales copy is still critically important. Sometimes to supplement video. Sometimes instead of. Sometimes in places where video just doesn’t work (for now). And even when you have a video,...
ail “How long will this project take?” It sounds like a simple enough question. At least on the surface. It’s actually anything but. My thoughts below… Remember: today is Monday, the day I open up the mailbox and answer your questions. To have your question answered...
What I’m about to reveal to you might just blow your mind… In part, because it breaks nearly every rule you’ve been told about marketing yourself as a copywriter. I’m going to share with you something powerful. It’s a website template. A website template specifically...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...