A good upsell is an easy way to make a lot more money from the same customers, same ad spend, same traffic…
You can generate a lot more sales and revenue without spending another dollar on advertising or traffic…
In fact, a good upsell — vs. no upsell or a bad one — can be the difference between a profitable funnel and one that stinks.
So — how do you write a good upsell?
Well, there’s an easy upsell copywriting formula that actually comes from BEFORE the internet…
That I know dates back to Gary Halbert and Dan Kennedy selling by direct mail (and probably way before) and I’ve seen recently from Justin Goff, and that’s a variation on what I’ve frequently used myself.
So yes, it works splendidly online, but can also work offline in many contexts, too.
I share the entire formula in today’s quick episode…
Upsell Copywriting Formula [from Dan Kennedy, Gary Halbert, Justin Goff, Roy Furr]
Yours for bigger breakthroughs,
Roy Furr
– – – Episode Links – – –
High-Velocity Copywriting Course
BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
Wanna say “thanks” for this episode? Buy me a coffee…
– – – More from Roy – – –
BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
Roy Furr, Fractional CMO for High-Ticket Expert Businesses
